Amitava Chattopadhyay height - How tall is Amitava Chattopadhyay?

Amitava's research has looked at how brands try to position themselves in consumers’ minds through advertising, through word-of-mouth, through online platforms, through innovation in their product offerings, and through the use of various perceptual elements such as colors, visual aesthetics, music, and the like. His work on the one hand has investigated how firm initiatives influence consumers’ thoughts and feelings, and how these in turn influence their preferences and purchase decisions. On the other, his research has looked at how businesses can get better at developing the initiatives they target at customers through a variety of interventions in terms of the processes they follow and the tools they apply in generating consumer directed initiatives.

Amitava has been interested throughout his career in consumers—what they think, how they feel, and how they respond to the various initiatives of businesses as they try to position themselves in the minds of consumers.

The question that intrigued me is how are these new emerging market competitors, businesses that are relatively speaking small and under-resourced, managing this feat? A feat which they were not supposed to be able to achieve! This is the focus of our book The New Emerging Market Multinationals: Four Strategies for Disrupting Markets and Building Brands. The book was nominated by Strategy + Business as the Best Business Book on strategy for 2012. I continue to be interested in this topic and am developing a series of case studies on Chinese companies as they appeared to be quite distinct when we were doing the research for The New Emerging Market Multinationals.

In 2012, Amitava published his first book with McGraw-Hill, titled The New Emerging Market Multinationals: Four Strategies for Disrupting Markets and Building Brands. The book is co-authored with Prof. Rajeev Batra (S.S. Kresge Professor of Marketing at the Ross School of Business at the University of Michigan), and Prof. Aysegul Ozsomer (Koç University, Istanbul, Turkey).

The book was rated a top Strategy book of 2012 by Strategy+Business:

Amitava started his academic career at McGill University in Montreal, Canada.Template:Fasct After eight years, the climate really got to him and he moved to the University of British Columbia in Vancouver, Canada. Five years on, INSEAD came calling and Amitava moved to INSEAD in 1999. Amitava started out in Fontainebleau but moved to the Singapore campus in 2005.

He later studied Chemistry at Jadavpur University, a program from which he graduated at the top of his class in 1976, and went on to do his MBA (PGDP) from the Indian Institute of Management Ahmedabad, before heading off for his PhD in Marketing from the University of Florida in Gainesville, USA.

Amitava Chattopadhyay (born 5 July 1956) is The GlaxoSmithKline Chaired Professor in Corporate Innovation — Professor of Marketing at INSEAD, Fellow of the Institute on Asian Consumer Insights, and Senior Fellow at the Ernst & Young Institute for Emerging Market Studies.