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Before joining Fox, Sweeney spent 12 years at Nickelodeon/Nick at Nite in various executive positions, most recently as senior vice president of Program Enterprises. She oversaw Nickelodeon’s international expansion, including launching the channel in the United Kingdom, resulting in a joint venture with British Sky Broadcasting.

In March 2014, she announced that she would be leaving her position at the Walt Disney Company to become a television director. She is a member of the George Foster Peabody Awards board of jurors.

In April 2004, she was named president of the Disney/ABC Television Group. In this role, Sweeney is responsible for Disney's entertainment and news television properties globally. These include the ABC Television Network, which encompasses ABC Entertainment, ABC Kids, ABC Daytime, ABC Sports and ABC News; ABC Studios, which is the television production division of the Disney-ABC Television Group; and Disney ABC Cable Networks Group, comprising The Disney Channel Worldwide—which has grown to 24 wholly owned international channels—Toon Disney, SOAPnet, ABC Family and Jetix. She oversees Walt Disney Television Animation, Buena Vista Worldwide Television and Walt Disney Television International, and has responsibility for managing Disney's equity interests in Lifetime Entertainment Services, and A&E Television Networks.

From October 2000 to April 2004, Sweeney served as president of ABC Cable Networks Group and The Disney Channel Worldwide. Continuing with the strategy that was begun by her predecessor John F. Cooke, The Disney Channel more than quintupled its subscriber base with its mix of original series and movies and acquired programming. It is now available on basic cable in more than 87 million homes in the United States. Disney Channel executives hoped to become more "boy friendly" in 2010; especially when Good Luck Charlie premiered and when Aaron Stone and Zeke and Luther joined the main program line-up.

Sweeney also oversaw the successful launch of the 24-hour animation channel Toon Disney in April 1998, and built it to its current reach of more than 52 million homes in the United States. Less than two years later, in January 2000, she oversaw the launch of SOAPnet, the 24-hour soap opera network now seen in more than 61.4 million homes.

Sweeney joined The Walt Disney Company in February 1996 as president of Disney Channel and executive vice president of Disney/ABC Cable Networks.

Prior to her work at Disney/ABC she was chairman and CEO of FX Networks, Inc., from 1993 to 1996. During her tenure, she presided over the launch of two basic cable networks, FX, an entertainment network and FXM: Movies from Fox, Hollywood’s first studio-based movie network.

Anne Marie Sweeney (born November 4, 1957) is an American business woman. She was formerly the co-chair of Disney Media, President of the Disney–ABC Television Group, and the President of Disney Channel from 1996 to 2014.