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She received a Bachelor of Science degree in Operations Research and Industrial Engineering from Cornell University, Ithaca, New York. At Cornell University, she was inducted into a secret honor society called The Sphinx Head. In university, she was most known for being the chaperon to Sage Chapel for four years and for her efforts in introducing the labyrinth concept to the university for students’ psychological and health benefits. She subsequently received the Lester Knight scholarship to pursue her masters in Engineering Management, also at Cornell University, Ithaca, New York.

At the beginning of Yeoh’s startup journey, she was known to be a scrappy startup entrepreneur where she crashed in a friend’s living room futon for 5 months and put herself on a “kale and quinoa” diet in order to maintain a food budget of $35 a week. Yeoh eventually raised $770,000 from venture capitalists and angel investors in New York in 2011.

In her time at MaGIC, Yeoh launched programs such as the Malaysia Accelerator Program (MAP), bringing together startups across ASEAN, 500Startups’ Distro Dojo, the MaGIC Academy and also inked a 3-year partnership with Stanford University and Techstars, where she created immersive programs as a bridge for entrepreneurs in Southeast Asia to be exposed to the Silicon Valley startup ecosystem.

MaGIC’s Board of Directors include Mark Chang, Founder of Jobstreet, Khailee Ng, Managing Partner of 500Startups, Sajith Sivanandan, Managing Director of Google Malaysia, Vietnam, Philippines and New Emerging Markets, and Tan Sri Jamaludin Ibrahim, Axiata Group CEO and President.

Following the release of her account, Cheryl Yeoh worked with co-founder Andy Coravos to establish the #MovingFoward public directory. The #MovingFoward directory includes dozens of tech oriented top tier venture capital firms that have posted their reporting contacts and have publicly committed to a protocol of improving anti-harassment, anti-discrimination, diversity and inclusion measures in the workplace. Launched to coincide with international Women’s Day in May 2018 the movement is specifically aimed at giving young entrepreneurs who are often reluctant to speak out against investors, a forum where they may speak openly about harassment.

Yeoh is the founder of the #movingforward campaign which encourages VCs to commit to a diverse, inclusive and harassment free workplace. She was listed in TIME magazine's "2017 Person of the Year," as the 13th "Silence Breaker," who spoke out against sexual harassment in the workplace.

In 2017, Yeoh came forward and published her account of the sexual harassment she experienced in 2014. Yeoh’s claims were against Dave McClure who had recently resigned from 500 Startups after allegation by another woman. In the account, posted online after founder Sarah Kunst and Susan Yin’s accusations, Yeoh alleges that McClure repeatedly harassed her while in Malaysia. In an interview to the BBC, she recounted the incident stating, “I felt like it wasn't a rare thing, it was considered normal in the start-up world, the tech world".

Yeoh announced that she was stepping down from her position at MaGIC in January 2016,.

Yeoh is frequently invited to speak at global conferences and has spoken in the UK, Croatia, Hungary, Australia, Japan, India and Hong Kong. She recently spoke at the Global Entrepreneurship Summit (GES) 2016 in Silicon Valley alongside President Barack Obama and Mark Zuckerberg. In 2015, Yeoh represented Malaysia in a debate for Innovation Awards & Summit by The Economist in Hong Kong. Yeoh was a keynote speaker for 7th World Chinese Economic Forum held in London, United Kingdom in 2015. In December 2013, Yeoh delivered a TEDxKL speech titled "Success begets passion, not the other way around.”

In February 2016, Yeoh moved back to San Francisco, CA and was the Chief Marketing Officer of Hack Reactor based in San Francisco, before they were acquired by Galvanized. She also served as an Independent Board of Director of Flexiroam Limited (ASX:FRX), an Australia-based telecommunications company from 2016-2018, angel invests and advises tech companies through her consulting work.

In August 2016, Yeoh won the Best Social Media Influencer Award by Malaysian Rice Bowl Startup Award, and has been included on various lists recognizing her achievements by publications and universities, including Prestige Malaysia's Top 40 under 40, the Golden Globe Tiger Awards in 2015 for Women Leadership, Malaysia's Top 10 Most Impactful Young Leaders Award 2015 by UCSI and Great Women of Our Time in 2014 by Women's Weekly.

In 2015, Yeoh invested in BloomThis, a startup in Southeast Asia. Yeoh is also an investor and advisor for NEXT Academy, a coding school based in Malaysia that received US$300,000 in 2016 as seed investment from 500 Startups to focus on educational technology.

In May 2017, Yeoh married Jason Sew Hoy, COO of 99designs who is great grandson to Charles Sew Hoy, a notable New Zealand merchant, Chinese leader and gold-dredger. The two first met on 8 September 2015 when Sew Hoy was invited to speak at the MaGIC Academy Symposium 2015 as a keynote speaker. The couple currently lives in Oakland, CA with their daughter.

In April 2014, Yeoh was headhunted by the government of Malaysia and appointed CEO of the Malaysian Global Innovation and Creativity Centre (MaGIC), leaving her career in Silicon Valley to return to Malaysia and contribute to her home country. MaGIC was given an initial grant of US$21.4 million and was launched by former President Barack Obama and Malaysian's former Prime Minister Najib Razak on 27 April 2014.

She co-founded Reclip.It, which was acquired by Walmart Labs in 2013. Yeoh served as an Independent Board of Director of Flexiroam Limited (ASX:FRX), an Australia-based telecommunications company from 2016-2018. She is currently an Entrepreneur-in-Residence at Silicon Valley Bank, and an advisor to various startups including blockchain infrastructure company Tendermint, the team that built Cosmos Network and Kenzie Academy.

In Spring of 2013, Reclip.It was acquired by Walmart Labs. While the sale amount was not disclosed, Yeoh was reported by the media to be one of nine self-made women millionaires who are making a difference to the US economy. The startup had previously received funding from 500Startups, Great Oaks Venture Capital and angel investors in Silicon Valley and NYC, bringing the total funding to just over $1M.

In March 2013, Yeoh was selected as one of ten Global Ambassadors to hike Mt. Kilimanjaro on charity fundraiser, and her story was featured in a book about women who have climbed the mountain. In 2012, Yeoh was featured as the Top 10 Women in Digital Award 2012 by L'Oreal.

Yeoh has been credited with helping put Malaysia and its startups on the world map,. In 2012, Yeoh was named “Top 44 Female Founders Every Entrepreneur Should Know” by Mashable.

When the daily deal space started consolidating, Yeoh shut down CityPockets and pivoted the company to launch Reclip.It in 2012. Reclip.It is a personalized list-making app featuring weekly ads and digital coupons from top retail stores like Walmart, Macy's, Walgreens, Target, BestBuy, Home Depot, CVS, etc. Reclip.It was selected by Instyle Magazine as "2012 Best of the Web," mentioned as the #1 tool to Shop Smarter on Daily Tekk, and also featured on TechCrunch, Huffington Post, FastCompany, USA Today, Xconomy, and Forbes.

In 2010, Yeoh and her co-founder founded her first start-up CityPockets, the very first digital wallet and secondary marketplace for daily deals. CityPockets was among 7 startups selected to participate in an accelerator in North Carolina called LaunchBox Digital.

Cheryl (Yeoh) Sew Hoy (born May 31, 1983) is an entrepreneur, speaker and angel investor, best known for being the Founding CEO of the Malaysian Global Innovation and Creativity Centre (MaGIC), a government-funded agency to support entrepreneurship in Malaysia and ASEAN.