Damodar Mall height - How tall is Damodar Mall?

With a foreword from Mukesh Ambani and preface by Kishore Biyani, Damodar Mall's first book, SuperMarketWala – Secrets to Winning Consumer India, was launched on 17 September at the India Retail Forum 2014. Drawing inspiration from Paco Underhill, Mall's book talks about observations and experiences in the retail sector. A collectivization of Mall's blog at Forbes, the book has become the focal point of the launch of the retail know-how brand, SuperMarketWala.

Excerpt: "If you leave a space measuring more than your forearm – from the tip of your finger to your elbow – between you and the person just ahead of you in a queue, in India, such a gap is not feasible to sustain. It shall get bridged or occupied within five minutes." – The Elbow Push Factor, SuperMarketWala

Damodar continues to write an invitation blog "Shopkeeper-In-Law" for Forbes India. He has written columns for the Economic Times, DNA, and the Times of India. He was profiled by Mint, a business daily in 2007.

Damodar was a member of Coca-Cola Retail Research Committee of Asia from 2006–2009. He is the recipient of the Golden Spoon Award for the most admired Food & Grocery retail professional of the year, in 2011.

Damodar promoted a supermarket chain with R.K. Damani in 1999–2000. The venture went on to become a 60 store D-Mart chain in western India. He headed the first phone order supermarket, Sangam Direct for Unilever in 2003.