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In 2014 Bullard's case for unfair dismissal against Avusa entered its sixth year. In April 2019, Bullard wrote an article for The Daily Friend in which he mentioned the fact that his litigation with the Sunday Times had entered its twelfth year.

On 10 April 2008 Bullard was fired as a Sunday Times columnist after the publication, the previous Sunday, of a column (Uncolonised Africa wouldn’t know what it was missing) the newspaper subsequently described as racist and insulting to black people. On 13 April Sunday Times editor Mondli Makhanya apologised for publishing the column, saying that "by publishing him (Bullard) we were complicit in disseminating his Stone Age philosophies". The same issue of the paper carried an entire page dedicated to letters regarding the column and firing, roughly equally divided between support for the paper and support for Bullard.

Bullard linked his firing with a column (Run out of gas) published in Empire magazine in February 2008, in which he was highly critical about the Sunday Times and its editorial management. Makhanya denied any connection.

In March 2007 Bullard and his wife were attacked by two men in a home robbery and Bullard was wounded. Shortly after the incident he told a newspaper "apart from having a bullet in me, I'm absolutely fabulous", though he complained of the bloody mess in his home.

In May 2007 Bullard caused a storm in the South African blogosphere by describing blogging as the "air guitars of journalism... cobbled together by people who wouldn't stand a hope in hell of getting a job in journalism."

In 2002 the first collection of his columns, Out to Lunch, went straight to the number 1 best seller spot in December 2002. That was followed by a second collection, Out to Lunch Again, in 2005. The third, Screw it, Let's Do Lunch!, appeared in 2007 and remained on the best seller list for 4 months selling over 12000 copies A fourth book ‘Out to Lunch, Ungagged’ was published in 2012 and contained a large collection of columns written after his firing from The Sunday Times. It is considered by many to be the best of his four books.

In South Africa he continued his career in financial services before starting a column entitled "Out to Lunch" for the Business Times section of The Sunday Times newspaper in 1994. It was thought to be one of the most widely read columns published in the country (with a claimed readership at its peak of 1.7mln readers) at least in part because of Bullard's habit of insulting and infuriating the rich and famous.

Bullard studied English and Drama at Exeter University, gave up on the idea of becoming a barrister and, instead, became a trader on the London Stock Exchange before emigrating to South Africa in 1981.

David Bullard (born 1952, London) is a British-born and South African naturalized columnist, author, TV presenter and celebrity public speaker known for his controversial satire and witty Tweets.