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In 2012 Simon & Schuster began releasing revised and expanded print versions of Through the Black Hole, Return to the Cave of Time and The Forbidden Castle under the U-Ventures trademark.

In 2010, Packard started a new company called U-Ventures, which began releasing Choose-Your-Own-Adventure-style applications for iPhone and iPad based on some of Packard's books. The first title, "Return to the Cave of Time" was released in August with more titles planned shortly after.

Packard also conceived of the idea and wrote the prototype books for three more interactive series: Space Hawks and Escape, both published by Bantam Books, and Earth Inspectors, published by McGraw Hill. He also wrote a non-fiction book about the size and scale of space and time, titled Imagining the Universe and published by Berkley in 1994, which was cited by Scientific American as one of the best science books for young readers of the year and by National Public Radio as one of the best science books of the year. His educational math book Big Numbers, published by Millbrook in 2000, was cited by Newsweek as one of the best children's books of the year. The six books in the Space Hawks series, dealing with Earth's defense against space aliens, were published in mainland China in 2004 in anticipation of China's first manned space mission.

Seeing potential in Packard's idea of an "interactive book", Bantam Books launched a series called Choose Your Own Adventure in 1979. This contact with Bantam Books was made by Constance Cappel on a flight to the Atlanta ABA Conference with the then Head of Marketing, Jack Romano. Vermont Crossroads Press had first sold the rights to the series to Pocket Books and then had them transferred to Bantam. Packard wrote the first book in the Bantam series, The Cave of Time, a time-traveling story in which the reader explores a cavern that is a portal to different eras. Along with R. A. Montgomery, his original publisher at Vermont Crossroads Press, Packard wrote many more books in the series, contributing well over 60 titles by 1998, when the series ended.

In 1977–1978, Lippincott published Packard's next two books in the same format, Deadwood City and The Third Planet from Altair. Their covers alerted readers to their unusual nature with the rubrics "Choose Your Own Adventure in the Wild West" and "Choose Your Own Adventure in Outer Space."

Packard wrote the first known book of this type, Sugarcane Island, in 1969, and arranged for it to be published in 1976 by Vermont Crossroads Press, owned by Constance Cappel and Raymond A. Montgomery, Jr. Packard explains in the foreword to the book that he developed what he originally called "the adventures of you" fiction format while trying to think up interesting bedtime stories for his three children (Caroline, Andrea, and Wells). In Sugarcane Island, the shipwrecked reader travels around the titular island avoiding dangers at every turn. Many of the possible endings feature an unfortunate demise, although escape from the island is possible if the correct choices are made.

The Adventures of You on Sugarcane Island was the exact prototype for books in Bantam's classic Choose Your Own Adventure series. In 1969, and 1970, the William Morris Agency submitted the book on Packard's behalf to several major publishers, all of whom rejected it. In 1976 Packard was able to get the book published by Vermont Crossroads Press. In its review of the book, Publishers Weekly called it "an original idea, well carried out."

Edward Packard (born February 16, 1931) is an American author, creator of the Choose Your Own Adventure book concept and author of more than 50 books in the series, as well as many other children’s books. He is also a lawyer, essayist, and poet. Born in Huntington, New York, he is a graduate of Princeton University and Columbia Law School.