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Allard joined Intellivision Entertainment on May 14, 2020, as the global managing director to help oversee the release of the Intellivision Amico.

Allard started the 529 Garage bicycle registration service in 2014 in Portland, Oregon, which today is the world's largest bike registration network, surpassing one million registered users. The service is used by bicycle owners, cities, law enforcement, universities and bike shops as a registration, reporting and recovery program. Since launching the first official test city of Vancouver, Canada in 2015, bike theft has dropped 30% and hundreds of stolen bicycles have been reunited with their owners. The program is now rapidly expanding throughout North America and has captured the attention of the World Bank.

Before leaving Microsoft, Allard became a director of The Clymb, a Flash sale site featuring outdoor products. In June 2011, The Clymb raised $2 million from a handful of angel investors, including Allard, and was sold to LeftLane Sports in 2016.

The Microsoft Kin phone project, first known by the codename 'Project Pink', began under Allard in 2008. After an internal power struggle, control of the project was moved from Allard to Andy Lees, who headed the Windows Phone division. The project cost Microsoft US$1 billion and was discontinued on June 30, 2010 due to poor sales.

On May 25, 2010, Allard left Microsoft. Upon announcing his retirement, Allard wrote an internal email named "Decide. Change. Reinvent." to Microsoft employees discussing his career history at Microsoft and attempting to instill inspiration to a group of employees at Microsoft he refers to as "The Tribe." According to Allard, "The Tribe" is "a group of people diverse in perspective, similar in skills and completely, totally galvanized around one central purpose. Change."

The Zune program started following the launch of the Xbox 360 in 2006. It was co-led by Allard (product) and Bryan Lee (business). When Lee stepped down in 2007 from his post as Zune Executive in charge of business development, Allard took over as the new executive. Allard oversaw development of the Microsoft Zune, a handheld portable media device, initially seen by some media as a potential iPod rival. The first generation Zune shipped in 2006 and sold more units than all non-iPod MP3 players sold in its first year.

Allard co-founded the Xbox project in 1999, primarily focused on the Xbox software platform, Xbox Live, and recruiting third-party developers and publishers to support the program. He was later promoted to the position of CTO and CXO of the Entertainment and Devices Division. This role had Allard building a unified design team, an incubation & prototyping team called Alchemie Ventures and new product development such as Zune, Kin and Courier. Throughout his career, Allard was an advocate for open standards serving on the Windows Sockets, IETF, IAB and W3C organizations. He often served as a media spokesperson for Microsoft as part of his product and standards work.

Allard is a 1991 Boston University graduate with a bachelor's degree in computer science. In 2003, he received the Distinguished Alumni award and delivered the CS department commencement address. He later received an honorary degree (Doctor of Letters) from Boston University at the 2009 Boston University commencement ceremony alongside Larry Bird and Steven Spielberg. In 2019, Allard was awarded an Edmund Hillary Fellowship (EHF) to New Zealand, joining a community of entrepreneurs and investors to create global change.

Allard joined Microsoft in 1991, recruited from Boston University as a Program Manager on the LAN Manager team overseeing the network protocol efforts and NDIS program. The former chief experience officer is best known for developing the Xbox product family, as well as his 1994 memo, "Windows: The Next Killer Application on the Internet", encouraging the Microsoft team to embrace the Internet. The memo, distributed to Microsoft leaders, captured the attention of Bill Gates and is cited for reshaping the company's direction, earning Allard the reputation as "Microsoft's Father of the Internet." According to an internal email, Allard was a network engineer responsible for convincing Microsoft to ship TCP/IP in Windows 95.

J Allard (born James Allard, on January 12, 1969 in Glens Falls, New York) is the CEO of Project 529, a company that builds software for cyclists and law enforcement. Prior to starting Project 529, Allard was chief technology and experience officer for the Entertainment and Devices Division at Microsoft. He was instrumental in bringing Microsoft into the Internet age, leading the development of Internet technologies for Windows, and oversaw the company's first foray into the video game industry. Allard shipped over 30 products during his tenure at Microsoft and was a founding member of many Microsoft businesses, including Xbox, Xbox 360, Xbox Live, Windows NT and the TCP/IP product families.