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He then spent 18 months in McKinsey & Co.'s San Francisco office. He was exposed to what may have been an influential project for him – two partners at McKinsey, Tom Peters and Robert Waterman, were running a McKinsey research project that later turned into the best-seller In Search of Excellence.

In 1995, he founded a management laboratory in Boulder, Colorado, where he now conducts research and teaches executives from the corporate and social sectors. During that time, Collins has served as a senior executive at CNN International, and also worked with social sector organizations, such as: Johns Hopkins School of Medicine, the Girl Scouts of the USA, the Leadership Network of Churches, the American Association of K-12 School Superintendents, and the United States Marine Corps.

He published his first best-seller Built To Last, co-authored with Jerry Poras, in 1994.

He published his first book, Beyond Entrepreneurship: Turning Your Business into an Enduring Great Company co-authored with William C. Lazier, in 1992.

Collins began his research and teaching career on the faculty at Stanford University's Graduate School of Business in 1988, where he received the Distinguished Teaching Award in 1992.

Collins is married to former triathlete and 1985 Ironman World Championship winner, Joanne Ernst.

After his time at McKinsey, he returned to study at Stanford, graduating with an MBA from the Stanford Graduate School of Business in 1983.

Collins received a BS in Mathematical Sciences at Stanford University, graduating in 1980.

James C. "Jim" Collins (born 1958) is an American researcher, author, speaker and consultant focused on the subject of business management and company sustainability and growth.