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After spending time as an industry consultant, Greco joined Newk's Eatery as president in September 2014. The restaurant chain had recently been bought by Sentinel Capital Partners, a private equity firm specializing in buying and building companies. Identifying the opportunity for expansion, Sentinel brought in Greco as an industry veteran to execute a plan for growth at Newk's. He left the company in late 2016. During his tenure, the company grew 70% and was included on Nation's Restaurant News "Second 100" list for the first time, ranked 5th fastest growing chain.

In January 2012, Greco joined Sbarro as CEO, president, and board member. Sbarro, then headquartered in Melville, Huntington, New York, was one of the world's leading Italian quick service restaurant chains and the largest "shopping mall-focused" restaurant concept in the world. Under him, Sbarro operated 1,100 restaurants in nearly 45 countries. Greco, credited with the strong performance and growth of Bruegger's, was recruited to Sbarro to lead its turnaround. Confident about Sbarro's prospects, he designed a short-term strategic plan calling for a focus on "people, place, product and positioning." Longer term, he implemented plans to shift Sbarro from its quick-service, food court based, status into the fast casual arena. He centered on making Sbarro the preeminent fast-casual Italian brand worldwide, an unclaimed position, and one he felt fit Sbarro well. He improved the quality and variety of products, ingredients and preparation. His changes also included an increased emphasis on employee hospitality and a shift from its shopping mall focus to a more store front oriented concept. He believed accomplishing these itiatives, would position the firm into fast-casual preeminence. He left the company in late 2013.

In March 2011, Groupe Le Duff, a French restaurant group, acquired the Bruegger's chain and its subsidiaries from the private equity firm Sun Capital Partners, earning ownership a return of 36% per year, or 13 times, on its investment and making Groupe Le Duff the second largest bakery café group in the world. Greco was named CEO of the company's American restaurant holdings, under the name Le Duff America, headquartered in Burlington, Vermont; Dallas, Texas; and Toronto, Ontario, Canada. During his tenure, Le Duff America was the parent company of the restaurant chains Bruegger's, La Madeleine, Mimi's Cafe, Brioche Dorée, Timothy's World Coffee, Michel's Bakery Café, mmmuffins, as well as several others. The group, under him, ran over 600 restaurants and annually saw about $450 million in revenue. In December 2011, he announced he would be leaving the company at the end of the year to pursue other opportunities.

Greco joined Bruegger's as CEO in 2003. Following his arrival, the company achieved over twenty consecutive quarters of positive same store sales and total-sales growth. In 2010, Bruegger's announced $254 million in revenue. Under him, the company expanded to over 300 bakery cafés in 26 states, the District of Columbia and Canada. On November 13, 2009, he oversaw their eleventh and largest acquisition to occur during his tenure, when Bruegger's purchased the holdings of Timothy's World Coffee. Through a wholly owned subsidiary, called Threecaf Brands Canada Inc., Bruegger's assumed control of Timothy's three restaurant brands: Timothy's World Coffee, Michel's Bakery Café, and mmmuffins.

On October 5, 2009, he was named operator of the year by the Nation's Restaurant News during the publication's golden anniversary celebration at the 50th anniversary Multi-Unit Foodservice Operators (MUFSO) conference.

After graduating from law school, he served as a partner in the Connecticut-based Greco and Greco law firm, from 1983 to 1991, specializing in consultation to and representation of real estate and corporate clients.

Greco was born in New Haven, Connecticut and grew up in nearby Hamden, Connecticut. He graduated from Hamden High School in 1976, earned a Bachelor of Arts in economics from Georgetown University in 1980 and a J.D. from the University of Miami School of Law, in 1983. He also completed international studies at City University, London, England.

James Joseph Greco (born January 4, 1958) is an American businessman and entrepreneur. Currently, he serves as the president and chief executive officer of foodservice investment firm Pilgrim Holdings. Throughout his career, he has held numerous executive positions in the foodservice industry, as well as various directorships.