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He recently made his chart comeback after a three-year hiatus with his long-awaited new single "Won’t Cry". The song, which features Mayday frontman Ashin, was released on 16 September 2019, and its music video has since been viewed over 22 million times on YouTube.

To celebrate his 20th year in the entertainment industry, the eight World Tour "20 Carnival World Tour" held its first concert in Shanghai on 17 October 2019, with more stops to be announced.

In 2018, it was announced that Chou joined the cast of Vin Diesel's fourth xXx film.

In 2017, Jay Chou spent about 18 million RMB to build a Jay eSports building in Shenzhen, which provided updated computer devices and the streaming areas for eSports players in China. More importantly, Jay decides to hold more and more eSports events in the Jay eSports building, which is helpful for the development of eSport industry in China.

Chou co-starred with Daniel Radcliffe in Now You See Me 2, which was released in June 2016.

In 2016, Jay Chou bought the eSports (League of Legends) team Taipei Assassins and renamed it J Gaming. Chou only serves as an investor and owner, and despite holding the title of a 'captain/leader', he will only play in celebrity matches, and would not involve in the day-to-day operating and coaching of the team.

Sarah Haywood planned their wedding in the United Kingdom. It took place in Selby Abbey in Selby, England on 17 January 2015, one day before Chou's birthday. A private wedding ceremony open to friends and family occurred on 9 February in Taipei. A third reception, this time in Australia, was held in March. According to Chou's official Facebook page, the couple has been registered for marriage since July 2014. The couple has two children: daughter Hathaway (born July 2015) and son Romeo (born June 2017).

In 2014, Jay accepted the Ice Bucket Challenge from Andy Lau, and also donated NT$100,000 to Taiwanese ALS Foundation, and also donated NT$2 million in the aftermath of 2014 Kaohsiung gas explosions. He also attended the charity event from Fubon Charity Foundation, and has been the ambassador for the charity, which helps school children with disabilities, hardship or giving children living in poverty a scholarship for their education. He had already donated NT$970 million in the last 5 years, sponsoring over 300 of the thousand benefactors, and would extend the offer by 5 years, and opened 300 more scholarships, and donated a lump sum of NT$10.8 million in the next 5 years worth NT$2.16 million each year. In June, 2014, he also went on tour with Will Liu to visit many schoolchildren in remote areas of Taiwan. Jay's second tour is scheduled in August 2015, two months after he officially became the spokesperson for the scholarship plan.

In November 2014, Chou confirmed his relationship with model Hannah Quinlivan. The pair had been dating since 2010, but Hannah had been working as Jay's employee as a clothing shop assistant since 2007. In December 2014, Chou announced that he would marry Quinlivan on his 36th birthday. The couple have two children: daughter Hathaway (born July 2015) and son Romeo (born June 2017).

In fact, the song was streamed so many times that it was reported to have caused QQ music – China's biggest streaming platform – to crash on the day of its release.

Chou began as a songwriter for other singers and continued this area of work even after he debuted his own career in singing. He has composed frequently for Jolin Tsai, Landy Wen, and occasionally for other singers such as Coco Lee, S.H.E, Vivian Hsu, Leehom Wang, Will Liu, Valen Hsu, and Hong Kong pop stars Edmond Leung, TPE48, Jordan Chan, Edison Chen, Karen Mok, Leo Ku, Eason Chan, and Joey Yung, as well as a one-time collaboration with Howard Su. He has also written for singers outside of his generation – over one dozen songs for his mentor Jacky Wu, later also for Taiwanese singer Jody Chiang, and Hong Kong singers Jacky Cheung, Andy Lau, Aaron Kwok, and Kenny Bee.

He has kicked off his World Tour, "Opus Jay World Tour" starting with Shanghai as its first stop from 17 to 19 May 2013. Due to the success of his "Opus Jay World Tour" concerts, Jay Chou announced a sequel to the concert, titled "Opus II Jay World Tour". The first stop of this new world tour opened in the same city as its preceding world tour (Shanghai) on 2 May 2014, with more stops opening in same destinations. His seventh World Tour, "The Invincible Concert Tour" also held its first concert stop in Shanghai on 30 June 2016, and ending in December 2017. Similar to his previous World Tour, "The Invincible 2 Concert Tour" also had a sequel that had its first stop in Singapore on 6 January 2018.

In 2013, Jay Chou released his second directorial film, a musical drama titled The Rooftop. It generated a more muted response compared to his directorial debut, the box office receipts in mainland China, on the other hand were positive.

In May 2011, Chou started filming for a new movie, The Viral Factor directed by Dante Lam and starred various well known artistes such as Nicholas Tse. The movie was released in theatres over Asia on 17 January 2012. With most of the scenes shot in the Middle Eastern and Southeast Asian countries, earlier filming process has been slightly disrupted due to political conflicts in the Middle East.

Jay has been the spokesperson for "Angel Heart Foundation" since 2012, a non-profit charity for children with intellectual disability. In 2013, he hosted a voluntary concert for them.

Jay Chou became an Evangelical Protestant Christian as Hannah, his mother and some of his friends, including Will Liu and Vanness Wu, are Protestants. In 2012, he was baptised.

Jay Chou collaborated with Kobe Bryant on "The Heaven and Earth Challenge"(天地一鬥) in order to "promote youth creativity, as well as an upcoming slam-dunk competition in China." The song was released at a press conference before the NBA All-Star Game on 20 February 2011.

Chou portrayed Kato in The Green Hornet, directed by Michel Gondry and released in January 2011, after Hong Kong actor Stephen Chow withdrew from the project; the film grossed over $228 million worldwide. MTV Networks' NextMovie.com named him one of the "Breakout Stars to Watch for in 2011".

Two more series of world tours followed: Incomparable Concert (無與倫比演唱會) in 2004 and Jay Chou 2007, Las Vegas, Toronto and Vancouver. In 2010, to celebrate Jay's 10-year career in the entertainment industry, he embarked on his fifth series of concert tour titled, New Era World Tour (超時代演唱會), with the first stop of three concerts from 11 to 13 June 2010 at Taipei Arena, followed by 40 stops ending from 17 to 18 December 2011 at Kaohsiung Arena.

Despite constant harassment and stalking by the media, he does acknowledge that not all media attention is unwelcome. Coverage by international journals and news agencies such as Time, The Guardian, and Reuters help ascertain his influence on mainstream culture. An editorial written by Kerry Brown of Chatham House named Chou as one of the 50 most influential figures in China, one of only three singers on a list dominated by politicians and corporate owners. At the end of 2009, he was included on JWT's annual list of 100 Things to Watch in 2010.

Currently, Chou remains largely unknown outside of Asia, except in cities with large Chinese speaking immigrant populations such as Los Angeles, New York, San Francisco, Seattle, Vancouver, Toronto, Sydney, Melbourne, Adelaide and Brisbane. He has held concerts in major venues such as the Acer Arena (Sydney – 3 July 2009), HP Pavilion at San Jose (San Jose – 31 December 2010), Los Angeles Memorial Sports Arena (Los Angeles – 8 January 2011), MGM Grand (Las Vegas – 25 December 2002), Rogers Arena (Vancouver – 23 December 2010), Shrine Auditorium (Los Angeles – 18 December 2004), Galen Center (Los Angeles – 24 December 2007), the Air Canada Centre (Toronto – 18 December 2008) and Wembley Arena (London – 17–18 March 2017). His intention to increase his prominence in the Western world beyond Chinese audiences is clear. In 2006, Chou composed and sang the theme song for Fearless, a movie released in major theatres in most English-speaking countries, though the impact to his fame has been minimal. His role in Curse of the Golden Flower (limited release) marks his acting debut in North America. Despite having a supporting but important role in the story's plot, the North American version of the official posters only featured a view of his back, greatly contrasting the Asian versions where his face and name were clear and placed between the leading actor and actress. Although Chou is still far from being well known to English audiences, this movie has brought him international exposure. Chou gained further exposure to western audiences in his starring role as crimefighter Kato in January 2011's The Green Hornet.

Five Chinese musicians gained exposure for their participation in events associated with the 2008 Olympic Games in Beijing, China, including Jay Chou.

In February 2007, Chou began directing his first film Secret. The script written by Chou was inspired by his relationship with a high school girlfriend, with a plot focused on music, love, and family. He stars as the lead actor of the film with Gwei Lun-mei as the female lead, and Hong Kong veteran actor Anthony Wong as Chou's father. Despite previous experience in filming music videos, Chou admits that movies are more challenging due to storyline and time constraints. This movie was released in July 2007.

Chou's albums have been noted for the lack of change compared to his earlier works, yet he firmly stated that he will not alter his style: "They say I've been standing still ... but this is the music I want, and I don't see what I want by moving ahead." To demonstrate his point, he named his 2006 album Still Fantasy after his 2001 album Fantasy. His use of relaxed enunciation has been criticized as "mumbling" which he also insisted will not change; however, recently he has adopted clearer pronunciation for certain songs, particularly more traditional Chinese style songs, such as "Faraway" (千里之外 ; qiānlǐ zhīwài ) which features Fei Yu-ching and "Chrysanthemum Terrace" (菊花台 ; júhuā tái ).

Chou dominated the 12th annual Channel V Music Awards ceremony, which was held 11 January 2006 at Queen Elizabeth Stadium in Hong Kong. In the Taiwan/Hong Kong category, the Sony BMG Hong Kong-signed artist was named best male singer, most popular male singer and best singer/songwriter. Chou also collected the best music video award and received one of the best song of the year awards, both for "Night Song."

Taiwanese vocalist Jay Chou was named the best Asian artist at the eighth annual CCTV/MTV Music Awards, held 12 October 2006 at the Beijing Exhibition Centre Auditorium.

Chou debuted his acting career in the film Initial D (2005), followed shortly by a starring role in the epic Curse of the Golden Flower (2006). He has since starred in a number of films, becoming known to Western audiences when he made his Hollywood debut in 2011 with The Green Hornet, starring alongside Seth Rogen and Christoph Waltz. Chou also manages his own record and management company, JVR Music. In 2016, he made an appearance in the Hollywood film Now You See Me 2.

In 2005, his album Chopin of November continued this record of success with sales of 2.5 million units in Asia.

Chou formally entered the film industry in 2005 with the release of the movie Initial D (頭文字Ｄ). He has since acted in three other movies, directed one film and more than a dozen music videos. Chou, who once said "I live because of music", ventured into movies because he felt the need for a new challenge. As fans have grown concerned that movies will compromise his music career, Chou has repeatedly reassured that movies are a source of inspiration and not a distraction; at the same time, he realizes the need to balance both careers and maintain his place in the music field to garner the continued support of fans.

In 2004, his album Common Jasmin Orange, released by Sony Music, excelled in the Greater China region. In 2004, his album Qilixiang, or Jasmine, released by Sony Music, excelled in Taiwan, Hong Kong and China Mainland. Despite overwhelming piracy in Taiwan-which has reduced the recording industry to 5 to 10 percent from its heyday-as a Taiwan singer, Jay produced an album that sold a record 300,000 copies. In Hong Kong, his album surpassed local albums with sales of 50,000 units. In China the official figure reached 2.6 million units, a figure no other Chinese artist has attained. The World Music Awards in September 2004 held in Las Vegas acknowledged him as the most popular Chinese singer based on sales.

He initiated the band Nan Quan Mama in 2004, selecting band members and overseeing their album production. The group has been noted for sounding too similar to their mentor; as a result, Chou has reduced his involvement in the band, but continues to help increase their exposure to mass audiences by inviting them as guests performers for his own concerts and music videos.

Chou acquired his first directing experience in 2004 through music videos. He initially experimented with a song by the group Nan Quan Mama titled "Home" (Chinese: 家 ; pinyin: jiā ) where he was involved throughout the entire process from research to editing. After learning the difficulties of being a director, he refused to direct again even at the request of his record company. However, his interest resurfaced again as he directed music videos for 4 of the 12 songs in own album November's Chopin in 2005, and later television advertisements. By 2006, he had taken responsibility for the storyboard, directing, and editing of music videos for all his songs. It is unclear how the public appraises his work, since music videos are rarely the subject of critical review; however, director Zhang Yimou said that Chou's directing abilities may surpass his own in the future, after viewing several of Chou's music videos.

Chou published his first book titled Grandeur de D Major (simplified Chinese: D调的华丽 ; traditional Chinese: D調的華麗 ; pinyin: D diào de huálì ) on 25 November 2004. This 200-page book features a prologue written by his family, friends, and co-workers; the main section is a compilation of his personal attitudes, philosophies, and recollections of childhood experiences along with pictures from his music videos, many of which have never been released; and lastly, a list of the artist's major awards, musical and lyrical compositions, and discography. For the usually low-profile singer, this book revealed his personality and convictions that has served as the basis of his musical and public image. He demonstrated a strong appreciation of family values with an especially deep connection with his mother and maternal grandmother. His confidence and dedication towards music is evident as he dedicated 2 out of 7 chapters to music: the current state of the industry, his composition methodology, and the importance of individualism to his success in music. This pride is contrasted against his modesty and self-assessed naïveté about many aspects in life, particularly regarding relationships and marriage.

In 2003, Chou released his fourth album Yeh Hui-mei named after his own mother. After the release of this album, he attended the Golden Melody Awards for his previous album's nomination. The album The Eight Dimensions was nominated for 5 categories but won none. Chou didn't take this too lightly, as he wrote on his next album the song "外婆" (Grandmother) that he actually takes the Golden Melody Awards too seriously. Ironically, his then-current album Yeh Hui-mei would go on to win a Golden Melody "Best Album of the year" award in 2004.

He performs in a rhythm and blues style, but within this western form, he has inserted Chinese melodies, themes, and rhythms. His song Dong Feng Po (East Wind, 2003) features a typical Chinese melody performed in R&B style; its instrumentation also creates a Chinese atmosphere with a Chinese pipa. In the lyrics, Jay expresses sadness and loneliness subtly, similar to traditional Chinese poetry.

Entry into acting was an unexpected move for Chou. His high school English teacher thought he was capable of very few facial expressions, and the director of Hidden Track (2003, a movie in which Chou had a cameo role) said that his strong individualistic personality will not make him a good actor. In 2005, Chou's first role as the lead actor in Initial D served two purposes: to launch his acting debut, and to increase his exposure to Japanese audiences. This film is based on the Japanese comic Initial D, where Chou played Takumi Fujiwara, a gifted touge racer who is quiet and rarely shows expression. Some reviewers criticized his bland acting while others felt he performed naturally, but only because the character's personality closely mirrored his own. His performance in Initial D won him Best Newcomer Actor in Golden Horse Awards and Hong Kong Film Awards. Chou's second film was Curse of the Golden Flower (2006). As a supporting character, he drew much of the attention of Chinese reporters; Chou's involvement in this movie was announced in its own press conference, separate from the meeting held for Chow Yun-fat, Gong Li, and the other actors. Chou portrayed Prince Jai, the ambitious second eldest prince and general of the Imperial army whose personality epitomizes Xiao (孝), the Chinese virtue of filial piety. In this internationally released film, North American audiences saw Chou for the first time. According to Chinese movie critics, comments about his acting ranged from "lacks complexity" to "acceptable," but was critically praised by Western reviewers. His performance in Curse of the Golden Flower was nominated Best Supporting Actor in the Hong Kong Film Awards. In the 2008 film Kung Fu Dunk, Chou portrayed a kung fu student and dunking prodigy, and the film earned over ¥100 million (US$14.7 million).

Chou's third album, The Eight Dimensions, became another commercial success and is similar in style to his second. Another collaboration with Fang, The Eight Dimensions included songs that invoke imagery, Chou's "mumbling" style and mainly R&B tunes. The singer has sold over 750,000 copies of Fantasy as of 2002, throughout the region. In the same year, Chou held his debut concert tour The One. There was also more crossover activity between Malaysia and Indonesia, as well as steadily increasing activity by Japanese acts in the region.

Chou has been a spokesperson for popular brands such as Pepsi (2002–2007), Panasonic (2001–2005), Motorola (since 2006), M-Zone/China Mobile (since 2003), Levi's (2004–2005), Deerhui (sporting goods, since 2003), Metersbonwe Group (casual wear, since 2003), Colgate (2004–2005), popular computer game Warcraft III: Reign of Chaos (2002), and science and nature magazine National Geographic (2005). To maximize the celebrity branding effect, advertisements are nearly always linked to his music and TV commercials are occasionally directed by him. He acted as the tourism ambassador for Malaysia in 2003. In April 2008, Jay signed with Sprite and collaborated with artistes such as Angela Chang and JJ Lin in commercials. He also did a Sprite commercial with Kobe Bryant and specially wrote a song named "天地一斗 (Battle of the Incomparable)" featuring Kobe Bryant for the commercial. In June 2011, Jay expanded his area of endorsement into the field of technology, becoming the designer and spokesperson of the "N43SL Jay Chou Edition" laptop of ASUS Computers. The laptop is most notable for its lid design, sound system, start-up and shut-down tones, and a unique "J" font for its key. All of which, except for the sound system, are designed and composed by Jay himself. In 2015, Jay endorses Luxgen.

It is difficult to estimate the size and global spread of Chou's fanbase. Jay's fanbase originated from Taiwan and grew extensively to other Mandarin-speaking regions. The Chinese-speaking populations of China, Hong Kong, Macau, Singapore, and Malaysia make up a significant percentage of Chou's fans. Despite rampant piracy issues in this region of Asia, particularly in China, every album Chou has released so far has surpassed 2 million sales. According to Baidu, the most popular internet search engine in China, Chou is the number one searched male artist in 2002, 05, 06 and 07.

Jay Chou scored strong radio and video airplay in Italy with his track "Nunchucks", in 2002

After promoting his debut album, Chou returned to the studio for the next twelve months to record and produce his next album, Fantasy, which helped him become an established star. This album was released in September 2001 and became a big hit, selling an estimated two million copies in Taiwan alone. Fantasy helped Chou secure ten nominations and five wins at the 13th Golden Melody Awards in 2002. R&B hits such as "簡單愛" (Simple Love) "愛在西元前" (Love before BC), which won Chou the Best Composer award, and "開不了口" (Can't Express Myself) are considered Chou's signature songs and are still sung in concerts today.

He has performed live duets with Landy Wen, Jolin Tsai, and former girlfriend news anchor Patty Hou, but only two studio recordings of duets have been formally placed in his own albums: "Coral Sea" (Chinese: 珊瑚海 ; pinyin: shānhú hǎi ) in 2005 with Lara Veronin (of Nan Quan Mama) and "Faraway" (Chinese: 千里之外 ; pinyin: qiānlǐ zhīwài ) in 2006 features Fei Yu-ching, who began his career in the 1970s. On 9 July 2001, song creators Jay and Yungai Hayung(温岚) performed "The Roof"(屋顶), which was included in the album "A Little Wild"(《有点野》) released by Yungai Hayung(温岚). In 2016, Jay and A Mei (张惠妹) sang "Shouldn't Be"(不该), which was included in Jay Chou's 2016 album "Jay Chou's Bedtime Stories"(《周杰伦的床边故事》). In 2017, the song won the 2016 Top 20 Golden Melody Awards in the Global Pop Music Gold List. On 18 January 2018, a song sung by Jay Chou and Gary Yang(杨瑞代) "Waitting for You"(等你下课).

Jay held his first series of five solo concerts, titled Fantasy Concert (范特西演唱會), with the first stop on 11 January 2001 at Taoyuan Arena, Taiwan. Followed by two shows at the Hong Kong Coliseum, one in Malaysia and ended in Singapore on 10 February 2002. His second concert tour, The One Concert (The One 演唱會) commenced on 28 September 2002 at Taipei Municipal Stadium, followed by 11 stops and ended at Shenzhen Stadium, China on 3 January 2004.

In 2000, Chou released his debut album, titled Jay (2000), under the record company Alfa Music. In 2001, Chou released his second album, titled Fantasy (2001), which combined Western and Eastern music style. Since then his music has gained recognition throughout Asia, most notably in regions such as Mainland China, Hong Kong, Taiwan, Singapore, Southeast Asia, Korea, Japan and in the Asian communities of Western countries such as the United States and Australia. He has sold more than 30 million albums and has received numerous awards for his musical works. Chou has also written songs for other artists whilst working on his albums. In 2003, he was the cover story of Time magazine (Asia version), titled New King of Asian Pop, acknowledging his influence on popular culture. He has since held six world tours, performing in cities around the world to more than 10 million people.

In 2000, under the recommendation of JR Yang (楊峻榮), Jay Chou began to sing his own songs. Chou launched his debut album Jay under Alfa Music in 2000. Chou arranged the compilation, harmony, and production of all the songs. The album combines R&B, hip-hop, and other musical styles. Among them, the hit song "星晴" won the 24th China Top Ten Chinese Gold Songs. The album was promoted heavily by Jacky Wu in the entertainment shows he hosted. Chou himself also appeared on a few television programs to promote the album. Chou was marketed as a talented singer-composer with a unique tune. His collaboration with Vincent Fang and Vivian Hsu on the release brought about a few hits.

The traditional Chinese cultural elements involved in Chou's music contribute to his status in Asian popular music culture. The blowing "China Wind" in his music leads a new trend of Chinese pop music which involves a vast amount of traditional Chinese components, rather than simply following Western music format. Chou's China Wind is highlighted in his lyrics and the use of traditional musical instruments in his music. Lyricist Vincent Fang has worked with Jay Chou since 2000. Fang's work is featured by addressing Chinese traditional elements, such as poetry and Confucianism. His representative work "Chrysanthemum Terrace" (Chinese: 菊花台 ; pinyin: juhua tai ), released in 2006, shows a vast amount of cultural elements. In this work, Fang puts images which indicate certain traditional ideas to build an ancient monarchy setting. He uses chrysanthemum as a metaphor of love. In the line "Chrysanthemums broken, scattered across the floor, your smile has faded" (Chinese: 菊花殘 滿地傷 你的笑容已泛黃 ).

From the launch of his music career in 2000, Chou has won singer-songwriter and producer awards in Asia. The highly coveted Golden Melody Awards in Taiwan awarded "Best Album" for his debut CD Jay (2000) in 2001, and five awards (including "Best Album", "Best Composer", and "Best Producer") in the following year for the album Fantasy (2001). However, failure to win "Best Album" for three consecutive years has left him disheartened with award ceremonies. Although he continues to win more than 20 awards per year from various organizations in Asia, Chou has stated he will rely more on album sales as an indicator of his music's quality and popularity. In 2004, 2006, 2007 and 2008, he was awarded Best-Selling Chinese Artist by World Music Awards for the albums Common Jasmin Orange, Still Fantasy and On the Run.

Chou's mother initially inspired Chou to become a music teacher, while Chou remained relatively clueless on what to do with his life. Without his knowledge, a friend entered both their names in a talent show called Super New Talent King in 1998. Chou played the piano accompaniment for his friend, whose singing was described as "lousy". Although they did not win, the show's host, Jacky Wu – an influential character in Taiwan's entertainment business – happened to glance at the music score and was impressed with its complexity. Wu then asked who wrote it, discovered Chou and hired him as a contract composer and paired him with the novice lyricist Vincent Fang. for his then record company, Alfa Music. Chou then spent most of his time in Wu's studio learning music producing, sound mixing, recording and writing songs. Although he was trained in classical music, Chou combines Chinese and Western music styles to produce songs that fuse R&B, rock and pop genres. However, Wu told Chou that he would help Chou release an album after he wrote 50 songs and he would pick 10 from there. Chou already had an arsenal of songs he wrote for others but had been rejected, so among those he chose 10 for his debut CD album, Jay, released in 2000. The album established his reputation as a musically gifted singer-songwriter whose style is a fusion of R&B, rap, classical music, and yet distinctly Chinese. His fame spread quickly in Chinese-speaking regions throughout Southeast Asia.

Besides working with singers, Chou's longest-running collaboration is with lyricist Vincent Fang, as they both started their careers in the music field in 1998. The compilation album Partners (Chinese: 拍檔 ; pinyin: pāi dàng ) featured 12 songs, each consisting of Chou's musical and Fang's lyrical compositions. Fang has written the words to more than 40 of Chou's songs, was the chief editor of Chou's book Grandeur de D Major (Chinese: D調的華麗 ; pinyin: D diào de huálì ), and is now Chou's business partner (together with Chou's manager JR Yang) for the record company JVR Music.

Jay Chou (born 18 January 1979) is a Taiwanese musician, singer, songwriter, record producer, film producer, actor, and director.

In early 21st century, the People's Republic of China was in an economic transition model. The new generation was looking for a consumption pop culture which would reflect individual uniqueness in the social circumstance.