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On June 6, 2018, Jay-Z and Beyoncé kicked-off the On the Run II Tour in Cardiff, United Kingdom. Ten days later, at their final London performance, the pair unveiled Everything Is Love, their much-awaited joint studio album, credited under the name The Carters. The pair also released the video for the album's lead single, "Apeshit", on Beyoncé's official YouTube channel. The song won two awards from eight nominations at the 2018 MTV Video Music Awards.

Jay-Z is one of the world's best-selling music artists, with over 50 million albums and 75 million singles sold worldwide. He has won a total of 22 Grammy Awards, the most by a rapper, and holds the record for the most number-one albums by a solo artist on the Billboard 200, with 14. He has been ranked by Billboard and fellow music publication Rolling Stone as one of the 100 Greatest Artists of All Time. In 2017, he became the first rapper to be honored into the Songwriters Hall of Fame, and in 2018, received the commemorative "Salute to Industry Icons" award at the 60th Grammy Awards. In June 2019, Jay-Z officially became the first hip hop billionaire, making him the fifth wealthiest African-American and the wealthiest American musician.

In early June 2017, posters were displayed in New York City and Los Angeles, as well as banner ads on the Internet promoting a Tidal-related project titled 4:44. A teaser ad was aired during the NBA Finals on June 7 featuring actors Mahershala Ali, Lupita Nyong'o and Danny Glover in a one-minute video, ending in "4:44 – 6.30.17, Exclusively on Tidal". On June 18, the project was confirmed to be a new Jay-Z album, and a clip featuring a song titled "Adnis" was posted on Sprint's YouTube page.

In 2016, he won a lawsuit for the song "Made in America" with Kanye West featuring Frank Ocean against Joel McDonald.

In 2016, he signed a two-year exclusive film and TV Deal with Weinstein Company and with the deal gives them first-look options to create scripted and unscripted TV projects and film projects, and those projects were in works. As part of his deal with Weinstein company, he produced a documentary series on the life of Kalief Browder who was imprisoned for three years and committed suicide upon his release. He also addressed racial profiling and police brutality in a conscious manner.

In the 2016 U.S. presidential election, Jay-Z and Beyoncé supported presidential candidate Hillary Clinton at her rally in Cleveland. Clinton praised Jay-Z for addressing racism, oppression, and the criminal justice system.

In March 2015, Jay-Z completed the $56 million acquisition of Aspiro, a Norwegian media technology company that operates the subscription-based music streaming service Tidal, which has been in operation since October 2014. The music service was acquired through his company Project Panther Bidco Ltd. (an entity indirectly owned by Jay-Z's S. Carter Enterprises a company holding interests in leading international music, media and entertainment companies). The music service combines audio and music videos with curated editorial. The main idea of the service is to bring major revenue streams back to the music artists themselves as the idea of an artist-owned streaming platform was stated as to "restore the value to music by launching a service owned by artists." Jay-Z currently is a major shareholder in the company.

In July 2015, Carter made a significant investment to JetSmarter, an app helping people book private executive plane flights. The app was built by Sergey Petrossov. Jay-Z collaborated with Cohiba to launch his own cigars.

In 2014, Jay-Z invested $200 million in Armand de Brignac champagne owned Sovereign Brands, a New York-based wine and spirits company for a 100 percent stake, making it the second alcoholic product acquisition in his financial investment portfolio. The brand is known for its popularity with high-profile artists as being the gold bottles often referred to in media. His ties to the company date back to 2006, and he received millions of dollars per year for his association with Armand de Brignac before he bought the entire company.

4:44 was released through Roc Nation and Universal Music Group, as an exclusive to Sprint and Tidal customers. The album is the first in a planned series of music exclusives from the Sprint–Tidal partnership. For a short time, on July 2, the album was made available for free digital download in Tidal's site. A physical edition was released on July 7, including three additional tracks. On the same day, the album was made available to other streaming platforms, such as Apple Music, Google Play Music and Amazon Music.

Royce da 5'9" and Fredro Starr of Onyx both describe Jay-Z's emphasis on flow in the book How to Rap – Starr says that Jay-Z is "a master of the flow—he can flow fast, he can flow slow". The book describes how Jay-Z uses 'rests' to provide structure to a verse and how he uses 'partial linking' to add more rhymes to a verse. Jay-Z's early style is described by Vibe as "a distinctly Das EFX-type, stiggety style" on his 12" single "Can't Get With That", referring to the fast rhythms and vocal delivery of the group Das EFX. He is also known to write lyrics in his head, as described by Pusha T of Clipse in How to Rap, a style popular with many MCs such as The Notorious B.I.G., Everlast, Bobby Creekwater and Guerilla Black. Shock G of Digital Underground describes Jay-Z's performance style, saying he "rarely breaks a sweat, and instead uses smoothness and clever wordplay to keep the audience interested and entertained". Jay-Z's fast rapping technique, also known as the "triplet rhyme," was developed during his early years of creating music with former mentor Jaz-O.

On April 2, 2013, ESPN Jay-Z launched his own sports agency, Roc Nation Sports, with a focus on the representations of various professional athletes. The sport management group will work as partners with Creative Artists Agency. In conjunction with the agency's launch, New York Yankees's second baseman Robinson Canó left agent Scott Boras to sign with the company. Sources have mentioned that Jay-Z himself is planning to be a certified sports agent, first in baseball and eventually in basketball and football. In order to represent clients in basketball, he would have to give up his small share of the Brooklyn Nets. On April 18, 2013, Jay-Z officially announced through his Life + Times website in a press release that he will be relinquishing his ownership in the Brooklyn Nets. The shares were eventually sold to singer, rapper, actor and entrepreneur Will Pan, making Wilber the first American of Taiwanese descent to own a US professional sports franchise. Jay-Z's cited Wilber's athletic background (he was a team captain of his high school basketball team and played in college), his multitude of musical styles, his influence in the Taiwanese American community, and his business acumen and portfolio (including being the founder and chief executive of software company Camigo Media and a co-founder of streetwear boutique N.P.C [New Project Center]), as reasons why his bid was successful.

Jay-Z has previously stated in a song that "the greatest form of giving is anonymous to anonymous" and, in 2013, it was revealed by author dream hampton, who co-wrote Jay-Z's book Decoded, that he quietly established a trust fund for Sean Bell's children.

Jay-Z collaborated with M.I.A on her single "XXXO", which achieved a fair level of success and went on to become remixed by several producers worldwide. In May 2012, Jay-Z and Philadelphia Mayor Michael A. Nutter announced Jay-Z as the curator and the headliner for the first annual "Budweiser Made in America" festival at Fairmount Park in Philadelphia on September 1 and 2, 2012. The performance was produced by Live Nation and assembled an eclectic lineup of "rock, hip hop, R&B, Latin music and dance" musicians. Jay-Z and Rihanna were the two main headlining acts for BBC Radio 1's 2012 Hackney Weekend music festival on June 23 to 24. Jay-Z opened his set with an appearance from Rihanna, they performed "Run this Town". On September 6, "Clique" was released, a single from the album "Cruel Summer", by GOOD Music. Kanye West and Big Sean starred alongside Jay-Z on the track. Jay-Z took the subway to his sold-out show at The Barclays Center on October 6, 2012. On November 12, 2012, Coldplay announced that they will be playing with Jay-Z at the Barclays Center in Brooklyn on December 31.

At the 2011 MTV Video Music Awards, Beyoncé revealed that she was pregnant with their first child. Their daughter, Blue Ivy Carter, was born at New York's Lenox Hill Hospital on January 7, 2012. Jay-Z released "Glory", a song dedicated to their child, through his website on January 9, 2012. The song detailed the couple's pregnancy struggles, including a miscarriage Beyoncé had suffered. Because Blue's cries were included at the end of the song and she was officially credited on the song as "B.I.C", she became the youngest person ever (at two days old) to appear on a Billboard chart when "Glory" debuted at No. 74 on Hot R&B/Hip-Hop Songs. On June 18, 2017, Beyoncé's father Mathew Knowles confirmed that she and Jay-Z had welcomed twins: a daughter named Rumi and a son named Sir.

Musician and civil rights activist Harry Belafonte has been openly critical of Jay-Z and Beyoncé in their relatively safe political stances, saying that they "have turned their back on social responsibility" in an interview with the Hollywood Reporter. A Syracuse University finance professor also gave similar opinions, pointing to Jay-Z's only giving $6,000 to charity after making $63 million in 2012. He also voiced that the hip-hop mogul likely would never have come out in support of gay marriage had President Obama not first taken the initiative.

In April 2011, it was reported that Jay-Z had outbid executives at Universal Records and Jive Records to acquire independent record label Block Starz Music.

On January 23, 2010, Jay-Z released a track, "Stranded (Haiti Mon Amour)", with Rihanna, and U2's Bono and The Edge, as well as performing it at the Hope For Haiti Now telethon. In June 2010, Eminem and Jay-Z announced they would perform together in a pair of concerts in Detroit and New York. The event was dubbed The Home & Home Tour. The first two concerts rapidly sold out, prompting the scheduling of an additional show at each venue. Jay-Z was the supporting act for U2 on the Australian and New Zealand leg of their U2 360° Tour, beginning in Auckland, New Zealand, in November 2010, followed by Melbourne, Sydney, Brisbane and Perth in December. Jay-Z also appeared on stage during U2 performances of "Sunday Bloody Sunday", and in Auckland also on a five-track EP entitled Watch the Throne. Although, it was later revealed by West that the project had become a full-length LP. Recording sessions for the album took place at various recording locations and began in November 2010. The first single released for the project was "H•A•M". The track was co-produced by Lex Luger and West himself. The track ended up being on the deluxe edition of the album. The follow-up to that was the second single "Otis", which premiered on Funkmaster Flex's Hot 97 radio show, and was later released to the iTunes Store eleven days later. The song's existence, along with several other tracks from the album, was confirmed during a listening session hosted by Jay-Z. The album was first released on the iTunes Store, five days prior to it being released in physical format, a strategy Jay-Z later said was used to block an internet leak. It debuted at No. 1 on the iTunes Store in 23 countries. It also broke Coldplay's record for most albums sold in one week on the online retailer, selling 290,000 copies on iTunes alone. It held that record, until Lil Wayne's Tha Carter IV was released twenty-one days later, selling only 10,000 copies more. It debuted on the US Billboard 200 chart at No. 1, selling 436,000 copies in its first week. The album received generally positive reviews. Jay-Z and West later gave a surprise performance of "Otis" at the 2011 MTV Video Music Awards. In April 2011, Jay-Z launched a blog-like, lifestyle website by the name of Life + Times. It covers everything from music, to fashion, to technology, to sports. The site is curated based on Jay-Z's interests, and he himself works with a small staff to produce every single piece of content.

On September 23, 2010, Q-Tip confirmed working on Jay-Z's follow up album to The Blueprint 3, saying the album was to hit stores by spring 2011. In May 2012 it was reported that Jay-Z would work on new music with Roc Nation producer Jahlil Beats. Beats told XXL: "Me and Jay-Z been going back and forth. He picked a couple of my joints that he's working on. I don't even wanna say too much about Jay, but we definitely working on some stuff. I haven't even sent him a bunch of beats. I sent him my favorite stuff. He hit me right back like, 'Yo, I'ma go in on this,' or, 'I like this.'" The album has been named one of the most anticipated albums of 2013 by Complex Magazine, MTV, and XXL Magazine. Production will come from Jahlil Beats, Kanye West, Rick Rubin, Swizz Beatz, Timbaland, and Pharrell Williams. Jay-Z also made an appearance on Justin Timberlake's comeback single "Suit & Tie" from his third studio album The 20/20 Experience, the song itself was produced by both Jay-Z and Timberlake's mutual friend, Timbaland. Timberlake and Jay-Z embarked on the co-headlining Legends of the Summer Stadium Tour. During the fifth game of the 2013 NBA Finals, Carter announced his twelfth studio album, Magna Carta Holy Grail, and was released on July 4, 2013. Not long after, Jay-Z confirmed that the hyphen in his stage name would be left out and officially stylized in all capital letters Magna Carta Holy Grail debuted at number one on the Billboard 200 and sold 528,000 copies in its first week, which bypassed its predicted debut in the range of 350,000 to 400,000. In December 2013, it was announced that Jay-Z had received nine nominations at the 2014 Grammy Awards, more than any other artist. Jay-Z appeared on his wife Beyoncé's self-titled fifth studio album, Beyoncé, with a feature on the song "Drunk in Love". They performed this song together at the 56th Annual Grammy Awards opening. The song and its accompanying album would later win three Grammy Awards including Best R&B Performance at the 2015 ceremony.

Jay-Z serves as co-brand director for Budweiser Select and collaborates with the company on strategic marketing programs and creative ad development. He provides direction on brand programs and ads that appear on TV, radio, print, and high-profile events. He is also yet to expand his 40/40 Club sports bar in as many as 20 airports, as he makes deals with his business partners, Juan and Desiree Perez. He is a part-owner of the Brooklyn Nets NBA team, having paid a reported $4.5 million for his share, which declined in value to $350,000 in April 2013. He encouraged the team's relocation to Brooklyn's Barclays Center (from New Jersey) in the 2012–2013 season, at which point the team took on the Brooklyn Nets moniker. In October 2005, he was reported in English media as considering buying a stake of Arsenal F.C., an English soccer team. He has also invested in a real estate development venture called J Hotels which recently acquired a $66 million mid-block parcel in Chelsea, New York. Jay-Z and his partners are contemplating constructing a high-end hotel or an art gallery building on the newly acquired site which has the potential to go up about twelve stories. Through his conglomerate company Gain Global Investments Network LLC, he had an interest estimated between 2 and 7% in the Aqueduct Entertainment Group (AEG) consortium, which in January 2010 was awarded a contract to operate a 4,500 slot machine racino at the Aqueduct Race Track. Jay-Z became interested in the project after New York Governor David Paterson who awarded the contract said there had to be an affirmative action component to the ownership. Jay-Z initially approached by casino mogul Steve Wynn who was also bidding on the contract. On March 9, 2010, Jay-Z and Flake withdrew from the project and Paterson recused himself from further involvement.

On November 16, 2010, Jay-Z published a memoir entitled Decoded.

Jay-Z later addressed the case in his 2010 book Decoded:

On October 9, 2009, Jay-Z kicked off his tour for The Blueprint 3, during which he supported his new album in North America. In a Shave Magazine review of his performance at Rexall Place in Edmonton, Jake Tomlinson expressed that "It was the type of smooth performance you would expect from the hip-hop superstar." The review gave this performance 4 stars. His North American tour continued until November 22, 2009. At his concert on November 8, 2009, at UCLA's Pauley Pavilion, Rihanna joined him on stage and performed "Hard" for the very first time, then performed "Run This Town" with Jay-Z. Among his success, Jay-Z has ventured into producing Broadway shows. Along with Jada Pinkett Smith and Will Smith, Jay-Z helped produced the play Fela!, a musical celebrating the work of the late Nigerian star Fela Kuti. Jay-Z said he was inspired by the power of Kuti's work and his life story, which resulted in his interest to help produce the musical. Fela! is a story about an African pioneer and political activist who made his first moves on the scene during the 1970s.

In the winter of 2008 it was announced that Jay-Z become the first major hip hop artist to headline Britain's 2008 Glastonbury Festival. Tickets sold out quickly. Former headliner Noel Gallagher of Oasis condemned the festival organizers for choosing Jay-Z to headline a traditionally guitar-driven festival. "I'm sorry, but Jay-Z?" Gallagher asked, swearing. "No chance. Glastonbury has a tradition of, kind of, guitar music, do you know what I mean? And even when they throw the odd curve balls in on a Sunday night—you go, 'Kylie Minogue? I don't know about that', do you know what I mean?—but I'm not having hip hop at Glastonbury, no way, no, no. It's wrong." As controversy mounted, Jay-Z replied, "We don't play guitars, Noel, but hip hop has put in its work like any other form of music. This headline show is just a natural progression. Rap music is still evolving. We have to respect each other's genre of music and move forward." Jay-Z opened his Glastonbury set with a tongue-in-cheek cover of Oasis's iconic song "Wonderwall", and went on to deliver a performance heralded as a successful response to pre-festival criticism.

He also headlined many other summer festivals in 2008, including Roskilde Festival in Denmark, Hove Festival in Norway and O2 Wireless Festival in London. During Kanye West's concert of August 6, 2008 at Madison Square Garden, Jay-Z came out to perform a new song and he and Kanye proclaimed that it was to be on The Blueprint 3. On May 21, 2009, Jay-Z announced he would be parting ways with Def Jam, and had struck a multimillion-dollar deal to sign with Live Nation, with whom he would start his Roc Nation imprint which would serve as a record label, talent/management agency, and music publishing company and also partnered up with production team Stargate to start a record label called StarRoc. Jay-Z's 11th studio album The Blueprint 3 was originally to be released on September 11, 2009, but was instead released in North America on September 8, 2009, due to increasing anticipation. Its international release followed on September 14. It is his 11th album to reach No.1 on the Billboard 200 and has surpassed Elvis Presley's previous record, making him the current solo artist record holder.

In 2002, Jay-Z and singer Beyoncé collaborated on the song "'03 Bonnie & Clyde". He also appeared on Beyoncé's hit single "Crazy in Love" as well as "That's How You Like It" from her debut album Dangerously in Love. On her second album, B'Day, he made appearances on the hits "Déjà Vu" and "Upgrade U". In the video for the latter song, she comically imitates his appearance. They kept a low profile while dating and were married on April 4, 2008. Their relationship became a matter of public record on April 22, 2008, but Beyoncé did not publicly debut her $5 million Lorraine Schwartz-designed wedding ring until the Fashion Rocks concert on September 5, 2008. They reside in an $88 million home in the Bel Air neighborhood of Los Angeles. They generally avoid discussing their relationship, and Beyoncé has stated her belief that this has helped them, while Jay-Z agreed in a People article that they do not "play with [their] relationship".

Jay-Z released his tenth album entitled American Gangster on November 6, 2007. After viewing the Ridley Scott film of the same name, Jay-Z was heavily inspired to create a new "concept" album that depicts his experiences as a street-hustler. The album is not the film's official soundtrack, although it was distributed by Def Jam. Jay-Z's American Gangster depicts his life in correlation to the movie American Gangster. At the start of the album's first single, "Blue Magic", Jay-Z offers a dealer's manifesto while making references to political figures of the late 1980s with the lyric: "Blame Reagan for making me to into a monster, blame Oliver North and Iran-Contra, I ran contraband that they sponsored, before this rhymin' stuff we was in concert." Also notable about the "Blue Magic" music video was Jay-Z flashing €500 euro notes; Harvard Business School professor Rawi Abdelal called this a "turning point in American pop culture's response to globalization." The album has sold 1 million copies in the US. On January 1, 2008, Jay-Z resigned as president of Def Jam.

Jay-Z returned with his comeback album on November 21, 2006, titled Kingdom Come. Jay-Z's comeback single, "Show Me What You Got", was leaked on the Internet in early October 2006, scheduled to be released later on that month, received heavy air-play after its leak, causing the FBI to step in and investigate. Jay-Z worked with video director Hype Williams, and the single's video was directed by F. Gary Gray. The album features production from Just Blaze, Pharrell, Kanye West, Dr. Dre and Coldplay's Chris Martin (single entitled "Beach Chair"). The first week saw 680,000 sales of the CD, which Entertainment Weekly said was "the highest single-week total in Jay's decade long career". This album has sold 2 million copies in the US.

Jay-Z has also established himself as a successful entrepreneur with a business empire spanning a variety of industries from clothing lines, beverages, real estate, sport teams, and record labels. In an interview, he stated that "my brands are an extension of me. They're close to me. It's not like running GM, where there's no emotional attachment." Jay-Z and Damon Dash are the founders of the urban clothing brand Rocawear. Rocawear has clothing lines and accessories for men, women and children. The line was taken over by Jay-Z in early 2006 following a falling out with Dash. In March 2007, Jay-Z sold the rights to the Rocawear brand to Iconix Brand Group, for $204 million. He retains his stake in the company and continues to oversee the marketing, licensing and product development. He also co-owns the 40/40 Club, an upscale sports bar that started in New York City and has since expanded to Atlantic City and Chicago. In 2008, the 40/40 club in Las Vegas was closed down and bought back by the hotel after attendance steadily declined. In 2005, Jay-Z became an investor in Carol's Daughter, a line of beauty products, including products for hair, skin, and hands. In September 2013, his stake in Barclays Center was sold for $1.5 million.

Beyoncé and Jay-Z were listed as the most powerful couple for TIME magazine's 100 most influential people of 2006. In January 2009, Forbes ranked them as Hollywood's top-earning couple, with a combined total of $162 million. They made it to the top of the list the following year, with a combined total of $122 million between June 2008 and June 2009.

During his retirement, Jay-Z also became involved in philanthropic activity. In 2003, Jay-Z, together with his mother, founded The Shawn Carter Foundation, which has assisted eligible students facing socio-economic hardships through college. On August 9, 2006, he met with United Nations Secretary General Kofi Annan at the organization's headquarters in New York City. The rapper pledged to use his upcoming world tour to raise awareness of and combat global water shortage. Already on the look-out for a way to, in his own words, "become helpful", he had been made aware of this issue during a visit to Africa by Bono from the rock group U2. The effort took place in partnership with the UN, as well as MTV, which produced a documentary entitled Diary of Jay-Z: Water for Life, first airing in November 2006. Along with Sean "Diddy" Combs, Jay-Z pledged $1 million to the American Red Cross' relief effort after Hurricane Katrina. Jay-Z stated his support for Kanye West after the latter's outburst against President Bush during a live Katrina charity telethon. He also addressed the issue of the Katrina disaster, and the government's response, in his one verse song "Minority Report".

In 2006, Jay-Z appeared with Russell Simmons in a PSA combatting racism and anti-Semitism organized by the Foundation for Ethnic Understanding. By 2008, Jay-Z was actively involved in the 2008 presidential campaign, where he supported increased voter participation and helped send voters to polling stations. He was an early supporter for the candidacy of Illinois senator and subsequent U.S. president Barack Obama, performing for free in voter-drive concerts financed by the Democrats' campaign. He also became acquainted with Obama himself, who stated "Every time I talk to Jay-Z, who is a brilliant talent and a good guy, I enjoy how he thinks. That's somebody who is going to start branching out and can help shape attitudes in a real positive way." During the 2010 mid-term elections' campaign, Jay-Z appeared, along with other artists, in an ad prepared by the HeadCount organization, urging voters, and especially younger ones, to register and vote. In May 2012, Jay-Z announced his endorsement of President Obama's support of same-sex marriage and participated in his re-election campaign.

On October 27, 2005, Jay-Z headlined New York's Power 105.1 annual concert, Powerhouse. The concert was entitled the "I Declare War" concert leading to intense speculation in the weeks preceding the event on whom exactly Jay-Z would declare war. As he had previously "declared war" on other artists taking lyrical shots at him at other events, many believed that the Powerhouse show would represent an all-out assault by Jay-Z upon his rivals. The theme of the concert was Jay-Z's position as President and CEO of Def Jam, complete with an on-stage mock-up of the Oval Office. Many artists made appearances such as the old roster of Roc-A-Fella records artists, as well as Ne-Yo, Teairra Marí, T.I., Young Jeezy, Akon, Kanye West, Paul Wall, The LOX, and Diddy.

In 2004, Jay-Z collaborated with rock group Linkin Park, in which they released their collaborative remix EP Collision Course, which featured mashups of both artists' songs, as well as a concert DVD. The album's only single, "Numb/Encore", went on to win a Grammy for Best Rap/Sung Collaboration, and was performed with Linkin Park live at the Grammys, with a special appearance by Paul McCartney, who added verses from the song "Yesterday". The EP sold over 1 million copies in the US. Jay-Z was the executive producer of The Rising Tied, the debut album of Fort Minor, the hip hop side project of Linkin Park rapper Mike Shinoda. Jay-Z also planned to retire in 2004.

Later in 2004, Jay-Z was named president of Def Jam Records, which led to Jay-Z, Dash and Biggs selling their remaining interests in Roc-A-Fella Records and Jay-Z taking control of both of the companies. Reportedly this major industry move was prompted by disagreements between Jay-Z and Dash as to what direction Roc-A-Fella could undertake. The publicized split between Jay-Z, Dash, and Biggs led to the former partners sending jabs at each other in interviews.

On November 25, 2003, Jay-Z held a concert—billed as a "retirement party" at Madison Square Garden in New York City, which would later be the focus of his film Fade to Black. All proceeds went to charity. Other performers included collaborators like the Roots (in the form of his backing band), Missy Elliott, Memphis Bleek, Beanie Siegel, Freeway, Mary J. Blige, Beyoncé, Twista, Ghostface Killah, Foxy Brown, Pharrell Williams and R. Kelly with special appearances by Voletta Wallace and Afeni Shakur, the mothers of The Notorious B.I.G. and Tupac Shakur respectively. While Jay-Z had attested to a retirement from making new studio albums, various side projects and appearances soon followed. Included in these were a greatest hits record, as well as the release and tour of Unfinished Business, the second collaborative album between Jay-Z and R. Kelly.

Jay-Z appeared in a 2003 Reebok collection advertising his S. Carter Collection.

Jay-Z's next solo album was 2002's The Blueprint: The Gift & The Curse, a double-album. The album debuted on the Billboard 200 at number one, selling over 3 million units in the U.S. alone and surpassing The Blueprint. It was later reissued in a single-disc version, The Blueprint 2.1, which retained half of the tracks from the original. The album spawned two massive hit singles, "Excuse Me Miss" and "'03 Bonnie & Clyde", which featured Jay-Z's future wife Beyoncé. "Guns & Roses", featuring Lenny Kravitz, and "Hovi Baby" were two successful radio singles as well. The album also contained the tracks "A Dream", featuring Faith Evans and the late The Notorious B.I.G.; and "The Bounce", featuring Kanye West. The Blueprint 2.1 featured tracks that do not appear on The Blueprint: The Gift & the Curse, such as "Stop", "La La La (Excuse Me Again)", "What They Gonna Do, Part II" and "Beware" produced by and featuring Panjabi MC.

In 2001, Jay-Z spoke out against Prodigy after he took an issue with a Jay-Z line from "Money, Cash, Hoes" that he felt alluded disparagingly to Mobb Deep and Prodigy's dispute with Tupac Shakur, Snoop Dogg, and Death Row Records. He later performed the song "Takeover", at Summer Jam 2001, which initially attacked Prodigy and revealed photos of Prodigy dressed like Michael Jackson. A line at the end of "Takeover" referred to Nas, who criticized him on "We Will Survive". Nas responded with a diss track called "Ether" and Jay-Z straightaway added a verse to "Takeover" which dissed Nas and would start a feud between the two rappers. The feud had ended by 2005, Jay-Z stated Mark Pitts had helped them settle the feud.

On September 11, 2001, hours before the September 11 attacks, Jay-Z released his sixth studio album, The Blueprint, which received a coveted 5 mic review from hip-hop magazine The Source. Written in just two days, the album sold more than 427,000 copies, debuted at number one on the Billboard 200 and reached 2x platinum status in the U.S. It was lauded for its production and its balance of "mainstream" and "hardcore" rap. Eminem was the only guest rapper on the album, producing and rapping on the song "Renegade". Four tracks were produced by Kanye West and the album represents one of West's first major breaks in the industry. The Blueprint includes the popular songs "Izzo (H.O.V.A.)", "Girls, Girls, Girls", "Jigga That Nigga", and "Song Cry". As of February 2012, the album had sold 2,700,000 copies worldwide, even though its initial success had been overshadowed by the tragic events of 9/11. In 2019, The Blueprint was selected by the Library of Congress for preservation in the National Recording Registry for being "culturally, historically, or aesthetically significant".

In October 2001, Jay-Z pleaded guilty to stabbing record producer Lance Rivera at the Kit Kat Klub in New York City in 1999. For this second degree felony, Jay-Z was sentenced to three years probation.

In 2000, Jay-Z released The Dynasty: Roc La Familia, which was originally intended to become a compilation album for Roc-A-Fella artists but Def Jam turned into a Jay-Z album. The album helped to introduce newcomer producers The Neptunes, Just Blaze, Kanye West, and Bink, which have all gone on to achieve notable success. This is also the first album where Jay-Z utilizes a more soulful sound than his previous albums. The Dynasty sold over two million units in the U.S. alone.

Outside of his musical career, Jay-Z has also attained significant success and media attention for his career as a businessman. In 1999, he founded the clothing retailer Rocawear, and in 2003, he founded the luxury sports bar chain 40/40 Club. Both businesses have grown to become multi-million dollar corporations, and allowed Jay-Z to fund the start-up for the entertainment company Roc Nation, which was founded in 2008. In 2015, he acquired the tech company Aspiro and took charge of their media streaming service Tidal.

In 1999, Jay-Z collaborated with Mariah Carey on "Heartbreaker", a song from her seventh album, Rainbow. The song became Jay-Z's first chart-topper in the US, spending two weeks atop the Billboard Hot 100. In that same year, Jay-Z released Vol. 3... Life and Times of S. Carter. The album proved successful and sold over 3 million copies. Vol. 3' s most successful single was "Big Pimpin", featuring UGK.

On December 1, 1999, Jay-Z, who had come to believe that record executive Lance "Un" Rivera was behind the bootlegging of Vol. 3..., stabbed Rivera at the release party for Q-Tip's album Amplified at the Kit Kat Klub, a now-defunct night club in Times Square, New York City. Jay-Z's associates at the party were accused of causing a commotion within the club, which Jay-Z allegedly used as cover while he stabbed Rivera in the stomach with a five-inch (127 mm) blade. He surrendered to police the following evening and was placed under arrest, although he was soon released on $50,000 bail. When he was indicted in Manhattan Criminal Court in late January 2000, he pleaded not guilty; he and his lawyers contended that they had witnesses and videotapes proving he had been nowhere near Rivera during the incident. Nevertheless, he later pleaded guilty to third-degree assault and accepted a three-year probation sentence.

In 1998, Jay-Z released Vol. 2... Hard Knock Life which spawned the biggest hit of his career at the time, "Hard Knock Life (Ghetto Anthem)". He relied more on flow and wordplay, and he continued with his penchant for mining beats from the popular producers of the day such as Swizz Beatz, an upstart in-house producer for Ruff Ryders, and Timbaland. Other producers included DJ Premier, Erick Sermon, The 45 King, and Kid Capri. Charting hits from this album included "Can I Get A...", featuring Ja Rule and Amil, and "Nigga What, Nigga Who", featuring Jaz-O and Amil. Vol. 2 would eventually become Jay-Z's most commercially successful album; it was certified 5× Platinum in the United States and has to date sold over five million copies. The album went on to win a Grammy Award, although Jay-Z boycotted the ceremony protesting DMX's failure to garner a Grammy nomination.

After reaching a new distribution deal with Def Jam in 1997, Jay-Z released his follow-up In My Lifetime, Vol. 1. Produced by Sean "Puff Daddy" Combs, it sold better than his previous effort. Jay-Z later explained that the album was made during one of the worst periods of his life when he was reeling from the death of his close friend, The Notorious B.I.G. The album was a personal revelation for Jay-Z as he told the stories of his difficult upbringing. The album's glossy production stood as a contrast to his first release, and some dedicated fans felt he had "sold out." However, the album did feature some beats from producers who had worked with him on Reasonable Doubt, namely DJ Premier and Ski. Like its predecessor, In My Lifetime, Vol. 1 earned platinum status in the United States.

Born and raised in New York City, Jay-Z first began his musical career after founding the record label Roc-A-Fella Records in 1995, and subsequently released his debut studio album Reasonable Doubt in 1996. The album was released to widespread critical success, and solidified his standing in the music industry. He has gone on to release twelve additional albums, including the acclaimed albums, The Blueprint (2001), The Black Album (2003), American Gangster (2007), and 4:44 (2017). Jay-Z has also released the full-length collaborative albums Watch the Throne (2011) and Everything Is Love (2018) with Kanye West and wife Beyoncé, respectively.

With no major label to give him a record deal, Jay-Z sold CDs out of his car and, with Damon "Dame" Dash and Kareem "Biggs" Burke, created Roc-A-Fella Records as an independent label in 1995. After striking a distribution deal with Priority, Jay-Z released his 1996 debut album Reasonable Doubt with beats from acclaimed producers such as DJ Premier and Super DJ Clark Kent and an appearance by The Notorious B.I.G.. The album reached number 23 on the Billboard 200, and was generally favored by critics. This album would later be included in Rolling Stone' s 500 Greatest Albums of All Time as No. 248 and eventually reach platinum status.

According to his mother, Jay-Z used to wake up his siblings at night banging out drum patterns on the kitchen table. She bought him a boombox for his birthday, sparking his interest in music, and he began freestyling and writing lyrics. Known as "Jazzy" around the neighborhood, he later adopted the stage name "Jay-Z" in homage to his mentor Jaz-O. Jay-Z can be briefly heard on several of Jaz-O's early recordings in the late 1980s and early 1990s, including "HP Gets Busy", "The Originators" and "Hawaiian Sophie". Jay-Z became embroiled in several battles with rapper LL Cool J in the early 1990s. He first became known to a wide audience on the posse cut "Show and Prove" on the 1994 Big Daddy Kane album Daddy's Home. Jay-Z has been referred to as Big Daddy Kane's hype man during this period, although Kane explains that he didn't fill the traditional hype man role, and was instead basically making cameo appearances on stage. "When I would leave the stage to go change outfits, I would bring out Jay-Z and Positive K and let them freestyle until I came back to the stage." The young Jay-Z appeared on a popular song by Big L, "Da Graveyard", and on Mic Geronimo's "Time to Build", which also featured early appearances by DMX and Ja Rule in 1995. His first official rap single was called "In My Lifetime", for which he released a music video in 1995. An unreleased music video was also produced for the B-side "I Can't Get with That."

Shawn Corey Carter (born December 4, 1969), better known by his stage name Jay-Z (stylized as JAY-Z), is an American rapper, songwriter, record executive, entrepreneur, businessman, and record producer.

Shawn Corey Carter was born in the Brooklyn borough of New York City on December 4, 1969. He was raised in Marcy Houses, a housing project in Brooklyn's Bedford-Stuyvesant neighborhood. After their father, Adnis Reeves, abandoned the family, Jay-Z and his three siblings were raised by their mother, Gloria Carter. Reeves would later meet and reconcile with Jay-Z before dying in 2003. Jay-Z claims in his lyrics that in 1982, at age 12, he shot his older brother in the shoulder for stealing his jewelry. Along with rapper AZ, he attended Eli Whitney High School in Brooklyn until it was closed. He then attended nearby George Westinghouse Career and Technical Education High School with rappers The Notorious B.I.G. and Busta Rhymes, followed by a stint at Trenton Central High School in Trenton, New Jersey, though he did not graduate. According to his interviews and lyrics, he sold crack cocaine and was shot at three times during this period.

After visiting the south of France, Jay-Z announced work on his eighth studio album The Black Album at the opening of the 40/40 Club. He worked with several producers including Just Blaze, The Neptunes, Kanye West, Timbaland, Eminem, DJ Quik, 9th Wonder, The Buchanans, and Rick Rubin. Notable songs on the album included "What More Can I Say", "Dirt Off Your Shoulder", "Change Clothes", and "99 Problems". The Black Album has sold more than 3 million copies in the US. Jay-Z collaborated with R. Kelly and released a collaborative studio album, The Best of Both Worlds.