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Farley was born in East Greenbush, New York, where she attended Columbia High School. She later attended the New York Institute of Technology. Before starting her career, she spent time working as a nanny for small children. For a year, during which time she auditioned for Jersey Shore, Farley lived in Franklin Square, New York, on Long Island. She is of Spanish and Irish descent. She took a DNA test in 2019 to learn her full genetic background and it proved she also has a small percentage of Italian ancestry, a fact which surprised her as she had previously stated that she was not Italian like most of her Jersey Shore costars.

In 2015, Farley competed and won the seventh season of Worst Cooks in America: Celebrity Edition. Farley also made her feature film debut starring in the indie production, The Mint, in which she played the girlfriend of a record executive and also served as the film's executive producer. Since late 2015, she has starred in Snooki & Jwoww: Moms with Attitude.

Farley and Roger Mathews married in October 2015. They have two children: daughter Meilani, born July 13, 2014, and son Greyson, born May 5, 2016. In September 2018, Farley filed for divorce, citing irreconcilable differences. In the midst of her divorce from Mathews, on December 17, 2018, she reported to the police that her previous boyfriend Tom Lippolis, whom she had dated approximately 10 years ago, and had made appearances with her in the early seasons of Jersey Shore, attempted to extort $25,000 from her in exchange for not selling "her secrets" to the press. He was arrested for this crime on December 19, 2018. In August 2019, Farley's divorce from Mathews was finalized. From April to October 2019, Jwoww was in a relationship with professional wrestler Zack Carpinello.

In January 2013, Farley ranked in GQ magazine's "Sexiest 100 Ladies of the 21st Century" list.

In 2012, Farley and her Jersey Shore costar, Nicole Polizzi began starring in Snooki & JWoww, which premiered on MTV on June 21, 2012. The first season was filmed over the course of six weeks at a former two-story firehouse located near Grove and Mercer Streets in Jersey City, New Jersey, followed Polizzi and Farley moving in together, and was described as a modern-day Laverne & Shirley. JWoww also hosted MTV's Club New Year's Eve 2013 with Polizzi and Jeff Dye to ring in 2013. The duo did star again in the second season of Snooki & JWoww, which followed the stars at their actual permanent residences, and premiered on January 8, 2013. It was renewed for a third season.

In October 2011, JWOWW launched her official website

Farley launched a line, "Filthy Couture", in a Las Vegas, Nevada runway show in July 2010. After four months of operation, the line ceased sales in October 2010 due to a threatened trademark lawsuit. Farley stated that the brand was not over and a new line would be released. In April 2011, MTV announced that it ordered two Jersey Shore spin-off series, one of which will feature Farley and castmate Nicole Polizzi. Twelve episodes were ordered for the first season. In 2010 she released a book titled The Rules According to JWOWW: Shore-Tested Secrets On Landing A Mint Guy, Staying Fresh To Death, and Kicking the Competition to the Curb. In 2012, she was sued for allegedly filming several episodes of her reality show without proper authorization from her landlord.

Before Jersey Shore, Farley owned a graphic design business, Jenni Farley Designs, Inc. In December 2009, at age 23, Farley began appearing in Jersey Shore in which she and seven housemates spent the summer in Seaside Heights, New Jersey. The second season was filmed in Miami, Florida, and then the third season returned to New Jersey. A fourth season of the series was filmed in Florence, Italy, and the final two seasons moved back to Seaside Heights.

Jennifer Lynn Farley (born February 27, 1986), also known as JWoww, is an American television personality. She first came to prominence as one of the eight main cast members in the MTV reality series Jersey Shore, and is a main cast member of its spin-off, Snooki & Jwoww. She has also made several appearances on other shows, such as TNA Impact!, Disaster Date and Marriage Boot Camp: Reality Stars. Since 2015, she has starred in the web series Snooki & Jwoww: Moms with Attitude, which started on go90 before moving to the MTV YouTube channel in 2018.