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LaToya Ali (née Wilson), better known under the name LaToya Forever, is a Canadian YouTube personality and author, best known for her eponymous YouTube channel as well as her video blog channel "LaToya's Life". In 2012, she was the official Vibe TV host at the American Music Awards and in 2015 and 2017 she participated in the Buffer Festival. Her self-named main channel on YouTube has more than 1 million subscribers with more than 125 million views. Her debut book, an autobiography titled "LaToya’s Life: Uncut Mishaps of a YouTube Star", was released on November 8, 2016.

She was named in 2016 VidCon’s list of Best and Brightest Black YouTubers. LaToya Ali was invited to the YouTube’s Room 301 series by Dwayne "The Rock" Johnson for a haunted seance spectacular. In October 2016, she launched a new endless runner genre mobile game Save Samia, where users race through the grimy streets of Toronto in order to get her daughter Samia to school on time. Latoya Ali's now four year old daughter, Samia Ali, also followed in the footprint of her mother has over 190,000 subscribers on YouTube. She created Rihanna's favourite fenty beauty review, which was shared by the Rihanna on her instagram account and gained attention of media including Cosmopolitan, Huffington Post, Elle and others.

She has also written an autobiography titled "LaToya's Life: Uncut Mishaps of a YouTube" star, which was published on November 8, 2016.

YouTube made "LaToya Forever" their official YouTube Correspondent for the 2015 "YouTube FanFest Live" event that was held on May 2, 2015. In June 2016, she partnered with Gone Viral TV (GVTV) for a social media seminar. She was one of the featured guests at the 7th annual VidCon conference in Anaheim, California. In August 2015, Ali and her team were one of three teams selected for the Canadian Film Centre and Canadian Broadcast Corporation's "Jumping Screens" Comedy workshop, a workshop intended to help the creators make the jump from online to television. The workshop ran from June through November. Ali was one of the featured creators of the 2015 Buffer Festival, held from October 13 to 15, 2015, in Toronto Canada.

LaToya Ali was born in Scarborough, Ontario, Canada, daughter of professional baseball player Nigel Wilson and Debbie Howard, both are of Trinidadian descent. Ali has seven younger siblings. Around the time LaToya was 11–14 years old (middle school age) her family moved to the United States to allow her mother to get a college education. While living in the United States Ali's family would often have to move from place to place, making it difficult to develop any strong friendships while she was growing up. Instead, she turned to creating videos and posting them online as an outlet for her feelings. She would later relocate to Toronto, Ontario.

Ali first started posting videos in 2009 and in 2010 she began her YouTube channel "LaToya Forever", posting comedy skits and jokes to entertain herself and others. One of her most well-known early videos was titled "Shit Caribbean Moms Say", reflecting on her own mother growing up as well as other mothers from Trinidad. While pregnant with her first child, Samia, she began a video blog, or Vlog of her day creating the channel "LaToya's Life", with "reality show" type content about her and her life. In 2012, she was hired to be the Vibe TV host at the American Music Awards. In 2015, she introduced the "LaToya Forever App" to give her fans access to her video content.