Melissa Ben-Ishay height - How tall is Melissa Ben-Ishay?

In 2018, Ben-Ishay had a partnership with the Make-A-Wish Foundation. The company made a special blue&white cupcake that cost $2, and 75 cents from that profit donated to the children's charity. Additionally, for every Latest & Greatest variety cupcake package sold, $1.50 was donated. In addition to the money donated, Ben-Ishay welcomed Joshua, a young boy with a congenital heart defect, into her kitchen to be chef for a day.

Ben-Ishay started the Side With Love project in 2017 as a way to spread love and positivity as a company in the wake of negative stories in the news media. The idea was created in a spur of the moment phonecall between Ben-Ishay and Horowitz and was formed within one day. The goal was to give away 100,000 boxes of cupcakes, free of charge. Anyone in the US could order a 25-piece box to surprise someone they wanted as a random act of kindness. The hope was for people to enjoy the cupcakes while also inspiring Americans spread kindness.

On October 3, 2017, Ben-Ishay released her first cookbook titled Cakes by Melissa: Life Is What You Bake It. The cookbook was published by William Morrow Cookbooks. The book contains over 120 recipes for cakes, fillings, and toppings and her baking secrets. The book also includes fill-in-the-blank ingredients sheets, which allows readers to customize recipes to their taste preferences. In Cakes by Melissa, Melissa conveys through fun recipes and colourful photos that baking should be fun and easy and that cakes can be bite-sized.

March 5, 2009, four months later, she opened her first retail location.

At the age of 24, Ben-Ishay was fired from her position, partly due to the recession in 2008 but also due to her lack of passion for the work. In an interview years later, she commented on her experience being fired and said, “Failure is important. You learn humility, self-responsibility, [and] the importance of a positive approach to challenging situations."

On November 27, 2008 Ben-Ishay opened her first pickup window in SoHo at Cafe Bari.

Melissa Ben-Ishay is married to Adi Ben-Ishay whom she met at a bar near her first retail store in 2008 in SoHo right when she opened it. She hired him to help with business and they fell in love. Two live in Hoboken, New Jersey with their two young daughters, Scottie (3) and Lennie (1).

After graduating university in 2006, Ben-Ishay first worked as a sales assistant at Telerep Inc. from August 2006 to March 2007. Following this position, Ben-Ishay worked at Deutsch Inc. as Assistant Media Planner from March 2007 to June 2008. She was not passionate about this job and her work output was not strong as a result.

Melissa Bushell was born in Hillsdale, New Jersey on January 11, 1984. After graduating from high school, she attended Syracuse University, in Syracuse, New York from 2002 to 2006. She earned a Bachelor's of Science in Child and Family Studies.