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In the spring of 2020, amid the COVID-19 pandemic, Campbell began her own web series on YouTube, No Filter with Naomi, in which she conducts conversations with various guests. Her inaugural guest was Cindy Crawford, while subsequent guests ranged from Marc Jacobs, Adut Akech, and Christy Turlington to Ashley Graham and Nicole Richie.

In 2019, Campbell received the first beauty contract of her career, with NARS Cosmetics.

In June 2018, Campbell received the Fashion Icon award by the Council of Fashion Designers of America.

In 2016, Campbell appeared in the music video for Anohni's single "Drone Bomb Me". In September 2017, Campbell appeared in Versace's Spring/Summer 2018 show celebrating the late Gianni Versace, alongside Schiffer, Crawford, Christensen and Carla Bruni and also featured in the campaign for the collection. In February 2018, Campbell and Moss returned to the runway and closed Kim Jones' final menswear show for Louis Vuitton. In April, she featured on the cover of British GQ alongside rapper Skepta.

The following year, she closed the Fall/Winter Zac Posen show at New York Fashion Week, and featured in Spring/Summer 2015 campaigns for Burberry and lingerie retailer Agent Provocateur.

In 2014, Campbell covered the May issue of Vogue Australia, the September issue of Vogue Japan, and the November issue of Vogue Turkey; the latter two were special editions celebrating Campbell and fellow supermodels. Campbell also covered the Vietnamese, Singaporean and the 35th anniversary Latin American edition of Harper's Bazaar. In 2014, Campbell was named TV Personality of the year by Glamour Magazine. The award was presented at the annual Glamour Women of The Year Awards in London.

In March 2013, Campbell graced the inaugural cover of Numéro Russia. Campbell also became involved in reality television through the modelling competition The Face and its international offshoots. In the U.S., she served as a coach and judge, along with Karolina Kurkova and Coco Rocha, on Oxygen's The Face, hosted by photographer Nigel Barker. She also hosted the British version of the show, which aired on Sky Living later that same year, and The Face Australia, which ran on Fox8 in 2014.

In 2012, the charity teamed up with YOOX China and leading global and Chinese fashion designers, including Phillip Lim and Masha Ma, to design Chinese-themed T-shirts to help fund its efforts and the various international charities it works with. Since 2007, Campbell has been the honorary president of Athla Onlus, an Italian organisation that works to further the social integration of young people with learning disabilities. In 2009, Campbell became a goodwill ambassador for the White Ribbon Alliance for Safe Motherhood. She has since joined the charity's patron, Sarah Brown, the wife of former British prime minister Gordon Brown, on several missions to promote maternal health.

In 2011, Campbell appeared with Liya Kebede and Iman on the cover of the 40th-anniversary issue of Essence. She also starred as Duran Duran frontman Simon Le Bon in the band's music video for "Girl Panic!", with Cindy Crawford, Helena Christensen, Eva Herzigova and Yasmin Le Bon portraying the other band members; they appeared in the November edition of British Harper's Bazaar in an editorial titled "The Supers vs. Duran Duran". Campbell performed with Kate Moss and other supermodels in the closing ceremony of the 2012 Olympic Games, where they modelled haute couture to represent British fashion. Campbell wore a design by Alexander McQueen—a staggered hem gown with a train speckled with flecks of gold.

In August 2010, Campbell made a highly publicised appearance at a war crimes trial against former Liberian president Charles Taylor at the Special Court for Sierra Leone in Leidschendam. She was called to give evidence on a "blood diamond" she allegedly received from Taylor during a Nelson Mandela Children's Fund function in 1997. Campbell initially refused to testify, and—after being subpoenaed—told the court that being there was "a big inconvenience" for her. She testified that she was given "dirty-looking" stones late at night by two unidentified men, and claimed she did not know the diamonds had originated from Taylor until being told so the next morning by a fellow attendee, actress Mia Farrow. However, her account was contradicted by testimonies from Farrow, her former agent Carole White and former Children's Fund director Jeremy Ratcliffe.

In June 2008, Campbell pleaded guilty to assaulting two police officers at London Heathrow Airport two months earlier; she had kicked and spat at the officers following an argument about her lost luggage. She was sentenced to 200 hours of community service and fined £2,300, and was banned for life from British Airways.

In 2007, she walked the catwalk for Dior's 60th-anniversary fashion show at Versailles. In July 2008, she appeared with fellow black models Liya Kebede, Sessilee Lopez and Jourdan Dunn on the gatefold cover of a landmark all-black issue of Italian Vogue, shot by Steven Meisel. In September of that year, Campbell reunited with Christy Turlington, Linda Evangelista, Cindy Crawford, Claudia Schiffer and Stephanie Seymour for "A League of Their Own", a Vanity Fair feature on the supermodel legacy.

In 2005, Campbell founded the charity We Love Brazil, which aims to raise awareness and funds to fight poverty in Brazil through the sale of fabrics made by local women. That same year, Campbell founded the charity Fashion for Relief, which has organised fund-raising fashion shows to benefit victims of Hurricane Katrina in 2005, the Mumbai terrorist attacks in 2008, the Haiti earthquake in 2010, and the Japan earthquake in 2011. By 2011, Fashion for Relief had reportedly raised £4.5 million. In 2018 Campbell held another Relief charity gala and the theme was Race To Equality.

In 2002, Campbell won a breach of confidentiality lawsuit against the Daily Mirror, after the newspaper published a report of her drug addiction, including a photograph of her leaving a Narcotics Anonymous meeting. The High Court ordered £3,500 in damages from the Daily Mirror. Later that year, the ruling was overturned by the Court of Appeal, which ordered Campbell to pay the newspaper's £350,000 legal costs, but in 2004 the House of Lords reinstated the High Court ruling and damages.

Despite her status as the most famous black model of her time, Campbell never earned the same volume of advertising assignments as her white colleagues, and she was not signed by a cosmetics company until as late as 1999. In 1991, she said, "I may be considered one of the top models in the world, but in no way do I make the same money as any of them." Throughout her career, Campbell has been outspoken against the racial bias that exists in the fashion industry. In 1997, she stated, "There is prejudice. It is a problem and I can't go along any more with brushing it under the carpet. This business is about selling, and blonde and blue-eyed girls are what sells."

In 1998, Time declared the end of the supermodel era. Campbell continued modelling, both on the runway and, more frequently, on print. In 1999, she signed her first cosmetics contract with Cosmopolitan Cosmetics, a division of Wella, through which she launched several signature fragrances. In November of that year, she posed with 12 other top models for the "Modern Muses" cover of the Millennium Issue of American Vogue, shot by Annie Leibovitz. The following month, she appeared in a white string bikini and furs on the cover of Playboy. In October 2001, she appeared with rapper Sean "Puff Daddy" Combs on the cover of British Vogue, with the headline "Naomi and Puff: The Ultimate Power Duo".

In 1995, along with fellow models Schiffer, Turlington and Elle Macpherson, Campbell invested in a chain of restaurants called the Fashion Cafe, whose directors were arrested three years later for fraud, bankruptcy and money laundering.

Campbell, who has never met her biological father, regards French-based Tunisian fashion designer Azzedine Alaïa, whom she met at 16, as her "papa". She also holds high respect toward record producers Quincy Jones and Chris Blackwell as adopted father figures. Former South African president Nelson Mandela referred to Campbell as his "honorary granddaughter". She first met Mandela in November 1994, after his party, the African National Congress, invited her to travel to South Africa to meet with their leader. She had previously donated the proceeds from a photo shoot in Tanzania to the ANC. Over the years, Campbell has lent support to many of Mandela's political campaigns and humanitarian causes.

In 1993, Campbell twice appeared on the cover of American Vogue; in April, alongside Christy Turlington, Claudia Schiffer, Stephanie Seymour and Helena Christensen, and again, solo, in June. She famously fell on the catwalk in Vivienne Westwood's foot-high platform shoes, which were later displayed at the Victoria and Albert Museum in London. Despite her success, however, Elite Model Management, which had represented Campbell since 1987, fired her in September, on the grounds that "no amount of money or prestige could further justify the abuse" to staff and clients. Elite founder John Casablancas described her as "manipulative, scheming, rude and impossible."

In March 1991, in a defining moment of the so-called supermodel era, Campbell walked the catwalk for Versace with Turlington, Evangelista and Crawford, arm-in-arm and lip-synching the words to "Freedom! '90". Later that year, she starred as Michael Jackson's love interest in the music video for "In the Closet". In April 1992, she posed with several other top models for the hundredth-anniversary cover of American Vogue, shot by Patrick Demarchelier. That same year, she appeared in Madonna's controversial book Sex, in a set of nude photos with Madonna and rapper Big Daddy Kane.

In January 1990, Campbell, who was declared "the reigning megamodel of them all" by Interview, appeared with Turlington, Evangelista, Cindy Crawford and Tatjana Patitz on a cover of British Vogue, shot by Peter Lindbergh. The group was subsequently cast to star in the music video for George Michael's "Freedom! '90". By then, Campbell, Turlington, Evangelista, Crawford and Claudia Schiffer formed an elite group of models declared "supermodels" by the fashion industry. With the addition of newcomer Kate Moss, they were collectively known as the "Big Six".

When faced with racial discrimination, Campbell received support from her white friends; she later quoted Turlington and Evangelista as telling Dolce & Gabbana, "If you don't use Naomi, you don't get us." In December 1987, she appeared on the cover of British Vogue, as that publication's first black cover girl since 1966. In August 1988, she became the first black model to appear on the cover of French Vogue, after her friend and mentor, designer Yves St. Laurent, threatened to withdraw his advertising from the magazine if it continued to refuse to place black models on its cover. The following year, she appeared on the cover of American Vogue, which marked the first time a black model graced the front of the September magazine, traditionally the year's biggest and most important issue.

Campbell was born in Streatham, South London to Jamaican-born dancer Valerie Morris. In accordance with her mother's wishes, Campbell has never met her father, who abandoned her mother when she was four months pregnant and went unnamed on her birth certificate. She took the surname "Campbell" from her mother's second marriage. Her half-brother Pierre was born in 1985. Campbell is of Afro-Jamaican descent, as well as of Chinese-Jamaican ancestry through her paternal grandmother, whose surname was Ming.

Over the next few years, Campbell's career progressed steadily: she walked the catwalk for such designers as Gianni Versace, Azzedine Alaïa, and Isaac Mizrahi and posed for such photographers as Peter Lindbergh, Herb Ritts, and Bruce Weber. By the late 1980s, Campbell, with Christy Turlington and Linda Evangelista, formed a trio known as the "Trinity", who became the most recognisable and in-demand models of their generation.

Campbell was 7 in 1978, when she made her first public appearance in the music video for Bob Marley's "Is This Love". At the age of 12, she tap-danced in the music video for Culture Club's "I'll Tumble 4 Ya". She had studied dance from age 3 to 16, and originally intended by to be a dancer. In 1986, while still a student of the Italia Conti Academy of Theatre Arts, Campbell was scouted by Beth Boldt, head of the Synchro Model Agency, while window-shopping in Covent Garden. Her career quickly took off—in April, just before her 16th birthday she appeared on the cover of British Elle.

Naomi Elaine Campbell (born 22 May 1970) is an English model, actress and businesswoman. Discovered at the age of 15, she established herself amongst the most recognisable and in-demand models of the late 1980s, the 1990s and the earlier 2000s including modern day. Campbell was one of six models of her generation declared supermodels by the fashion industry and the international press.