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In 2014, Samuelson founded ASPIRE, the Academy for Social Purpose in Responsible Entertainment, a national 501(c)(3) charity that teaches media for social change to undergraduate and graduate students across the university, regardless of their Major. ASPIRE’s new kind of digital literacy was first piloted at UCLA.

In 2004, Starlight and STARBRIGHT completed a formal merger and became the Starlight Starbright Children's Foundation, where Samuelson served for 7 years as the international chairman of the organization.

In 1990, Samuelson brought together leaders including Steven Spielberg and General Norman Schwarzkopf to create the STARBRIGHT Foundation, a charity dedicated to developing media and technology-based programs to educate and empower children to cope with the medical, emotional and social challenges of their illnesses. Five years later, they launched the interactive social network Starbright World that helps seriously ill children meet and develop relationships with peers through video, sound, text, and avatar based communication.

In 1982 Samuelson and his cousin, actress Emma Samms, were inspired by a boy battling an inoperable brain tumor, and started the Los Angeles based non-profit organization Starlight Children's Foundation which brings entertainment and technology to children in hospitals.

Samuelson has a career in the film industry that started in the early 1970s.

Peter Samuelson (born 16 October 1951) is an American and British TV and film producer known for films such as Revenge of the Nerds and Arlington Road.