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In August of 2018, Po joined IndieBio as Strategy Director, working with new startups dedicated to changing the world.

in 2015, Po joined Attention Span Media, a strategy consulting firm, as Futurist / Contributing Editor, where he worked on the "Future of Sports" and "Future of Medicine" projects.

With co-author Ashley Merryman, he released a book in September 2009 entitled NurtureShock: New Thinking About Children. The book discusses theories and scientific aspects of parenting.

A film loosely based on his second novel, entitled The First $20 Million Is Always the Hardest, was released in 2002. It cost almost $20 million to make, but was released only in two theaters, then sent to DVD. The script was written by Jon Favreau.

With the collapse of the internet bubble in 2000, and after creating The $treet, a short-lived television drama for Fox again drawing upon his bond trading days, Bronson began searching for a new direction for his career. Realizing he was not alone in this quest, he began to focus on others in similar quandaries. Bronson spent the next two years working on a new nonfiction book, What Should I Do with My Life? which profiles about 50 people, exploring how each had confronted the question. The hardcover release of the book was a New York Times No. 1 bestseller. It remained on the bestseller list for 22 weeks, and a dozen more in paperback.

Bronson abandoned finance to pursue writing, publishing short stories and eventually a comedic novel based upon his bond trading experiences. This first novel, Bombardiers (1995), was an international bestseller. Publishers Weekly reviewed the book saying, "Bronson writes with panache, and while his novel finally lacks the depth of feeling that can distinguish a great satire like Catch-22, it's a witty and cutting send-up that marks him as a writer with a likely big and bright future."

Then, during the rise of the internet/high tech in the late 1990s, Bronson became a leading chronicler of Silicon Valley in its heyday, writing two more best sellers. The first, The First $20 Million Is Always the Hardest, was a novel sending up technology start-ups. The second, The Nudist on the Late Shift, was a nonfiction portrayal of those who had followed the modern-day gold rush to Silicon Valley.

Bronson was born in Seattle, Washington. After attending Lakeside School in Seattle, he graduated from Stanford University in 1986, and briefly worked as an assistant bond salesman in San Francisco.

Po Bronson (born March 14, 1964) is an American journalist and author who lives in San Francisco.