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In April 2020, Governor Greg Abbott named Rowling to the Strike Force to Open Texas – a group "tasked with finding safe and effective ways to slowly reopen the state" amid the COVID-19 pandemic.

As of May 2017, he is worth US$6.7 billion. He is the 82nd richest person in the United States.

Rowling served as a regent to the University of Texas System until February 2009 when he resigned over a controversy regarding bonuses paid to the UTIMCO investment staff. Governor Rick Perry and Texas state senators had sought to go back on compensation agreements with the staff. Unwilling to break the contracts and disgusted by their grandstanding, Rowling quit during a Texas Senate Finance Committee meeting and followed it up a day later with a formal letter of resignation

In 1972, Rowling began working for Tana Oil and Gas, which was owned by his father, Reese Rowling, and William E Colson. In 1989 Texaco acquired Tana for $476 million, thereby providing money that was used to form TRT Holdings. Five years later, TRT Holdings sold Corpus Christi National Bank to NationsBank for $131 million. TRT Holdings would later purchase Omni Hotels for $500 million and Gold's Gym for $180 million. In August 2010, Rowling made the winning bid to acquire the bankrupt Amelia Island Plantation Resort for $67.1 million. In July 2013, Rowling purchased six resorts from KSL Resorts including The Homestead 1766 in Hot Springs, Virginia.

Robert B. Rowling (born 1953) is an American billionaire businessman, and the founder of TRT Holdings, the holding company of Omni Hotels and Gold's Gym.