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Besides Genius, Sokolow is currently working on a number of TV and film projects and producing a film written by his brother centered on the legacy of Chuck Taylor and Converse. On January 30, 2019, Sokolow officially launched Nice Media Studios, the successor to EUE/Sokolow, with partners Ron Thomson and Chris Cooney. Sokolow serves as the company's chairman. This new, fully independent studio aims to create premium television productions for domestic and international markets. Their first project is expected in late 2019.

Sokolow started working on commercials as a producer at different ad agencies before moving onto feature film work. In the late ‘90s, he and Rob Lobl partnered to create SokoLobl Entertainment. The two wrote, produced, and directed an independent film called The Definite Maybe (later retitled No Money Down). They self-distributed the film over the internet. At the time, this practice was unheard of. As a result, Sokolow and Lobl were credited as poster boys of online film distribution in the independent film scene, with Sokolow saying "I don't need Hollywood anymore to have 35 million people take a look." Shortly thereafter, Sokolow moved to Los Angeles to focus more on television production. During this period, he produced unscripted TV series for MTV and Oxygen.

In 2010, Sokolow and Jeffrey Cooney, the son of EUE/Screen Gems CEO George Cooney, co-founded EUE/Sokolow. This new subsidiary focuses on independent television production by attaching talent to projects before pitching them to larger studios. Their first major project was producing an adaptation of Walter Isaacson's biography of Albert Einstein, Einstein: His Life and Universe. Sokolow and Cooney pitched the project to Ron Howard. Coincidentally, Howard had been looking to make an Einstein project for years. With Howard's backing, EUE/Sokolow teamed with Imagine Entertainment to create National Geographic's first scripted series, Genius, with Geoffrey Rush in the role of Einstein. The series was a critical success, earning 10 Emmy nominations, including a nomination for Outstanding Limited Series. Though the original intent was to create a limited series based only on Einstein's life, the success of the project caused National Geographic to commission the series as an ongoing anthology with a different subject each season. Season 2 followed Pablo Picasso, played by Antonio Banderas, and earned 8 Emmy nominations. Season 3 will center on Aretha Franklin.

Sokolow married actress and author Julia Fowler in 2003. They currently reside in Venice, California.

Sokolow attended Boston University largely because that was the only school he could find that allowed him to begin a hands-on film curriculum as a freshman. He graduated with a Communications degree in 1991. Though he bounced around between various jobs, even working as a journalist and crime reporter for a time, Sokolow eventually decided to enter the entertainment industry full-time in 1997.

Sam Sokolow (born July 3, 1969) is an American film and television producer and Chairman of Nice Media Studios, a production company based in Los Angeles, CA.

Samuel Wolfe Sokolow was born and raised in Manhattan, New York City in 1969. His father Mel Sokolow (1933–1992) and his mother Diane were both producers on various film and television programs in the 1970s. His older sister, Betsy, is a publicist and producer. His older brother, Alec Sokolow, is an Oscar-nominated screenwriter. He spent a significant portion of his childhood socializing with his parents’ actor and producer friends. He credits these early years with his decision to be a producer.