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Samuel Zamarripa is an American entrepreneur, author, and former politician. He is currently the CEO of Intent Solutions in Atlanta, Georgia. In 2018, Zamarripa lead the acquisition of Mundo Hispanico from the Cox Media Group and now serves as its Chairman of the media enterprise.

His first novel, The Spectacle of Let - the Oliet and Obit was published by Floricanto Press in May 2017, with a companion novel The Spectacle of Let - the Soul of a Miracle, published in April 2018 also by Floricanto Press. His genre is commonly described as speculative fiction or contemporary magical realism.

In 2011, Zamarripa co-founded the Essential Economy Council, a bipartisan, nonprofit 501(c)(3) organization that originates research and communications for educating elected officials and business leaders on the value of Georgia’s most essential labor. The Essential Economy Council issued its first major report in February 2013.

In 2008 he founded Zamarripa Capital Incorporated, a private equity corporation focused on lower-middle-market companies, primarily in the southeastern United States. The company provides capital strategies and transaction consulting for executive teams involved in the sale or acquisition of assets. In 2007, Mr. Zamarripa was appointed as a senior advisor to Darby Private Equity, the private equity arm of Franklin Templeton Investments.

He has a long history of public services and was the first Hispanic to serve in the Georgia State Senate, representing the 36th District in eastern Fulton County, Georgia. Zamarripa served two terms in the state senate of Georgia representing the City of Atlanta, where he served as the secretary of the State Economic Development Committee and member of the committees on Insurance, Science & Technology, and Transportation. He widely known for his early work on US immigration policy; some of his remark are featured in a 2006 documentary entitled, Fighting SB529. He announced in April 2006 that he would not seek re-election and retired undefeated. He was succeeded by Nan Grogan Orrock.

Zamarripa is a director of Assurance America Corporation (ASAM.OB) and Chairman of the Compensation Committee. In 1998, Zamarripa co-founded United Americas Bank, NA of Atlanta where served as Board Member until 2009.