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In 2018, Little could be seen briefly in a National Car Rental commercial. In the same commercial Patrick Warburton also affectionately impersonates Little with his own faux ponytail.

In April, 2014, Miller Lite beer launched a retrospective ad campaign that included a "recap" of the fitness crazes that (ostensibly) followed the introduction of Miller's low carb, low calorie beer, in which a brief clip of a Tony Little infomercial appears.

As a child, Little and his mother were abandoned by his father, and he was raised by his mother in Fremont, Ohio. As an adult, he moved to Tampa, Florida to advance his personal fitness career. In 2009, Little married fitness model Melissa Hall. She delivered their twin sons, Cody and Chase, in Tampa on November 23, 2009. Little has two children from a prior relationship, daughter Tara (born ca. 1987) and son Trent (born ca. 1988). Little describes himself as an avid collector of antiques, classic cars, and obscure species of livestock.

In 2009, he appeared on an episode of Real Chance of Love 2.

Little appeared on NFL Countdown on December 7, 2008. He was "training" the players on the Tampa Bay Buccaneers.

Little has appeared on VH1's Best Year Ever 2007.

Little appeared in the 2006 film The Pumpkin Karver.

In October 2006, Little appeared on an episode of G4TV's popular videogame review show X-Play; the episode in question was actually named "The Tony Little Episode". The highlight of the episode featured Little in a comedy sketch which directly parodied his own infomercials. In the sketch, Little magically transports (via superpowers) an excessively obese member of G4's web design team into a fitness infomercial (Little claims in the sketch that he obtained said superpowers when he was 16 years old, after being bitten by a radioactive ponytail). Little then shows the person how they can begin an exercise regimen using specialized video-game peripherals.

Little appeared in an October 29, 2006 episode of VH1 reality show Celebrity Paranormal Project.

On an episode of MADtv in early 2002, he was parodied and was portrayed by WWE wrestler Stone Cold Steve Austin. Austin himself would be parodied by MADtv cast member Will Sasso.

In 1997, he appeared as himself, making fun of his own image, on The Weird Al Show. The following year, he once again parodied himself on the Fox show MADtv. He also did a cameo appearance in the movie Frezno Smooth in 1999. In 2005, he appeared in a GEICO commercial, that at first pretends to be another of his personal training videos, but then becomes a commercial for car insurance.

Bruce Springsteen's 1995-97 Ghost of Tom Joad Tour, contained the song "Sell It and They Will Come", a tribute to the insanity of late-night infomercials. Tony Little remarked that, 'I figure that he (Springsteen) got home from a gig and wanted to watch some TV and couldn't get away from me. The line was: "And Tony Little, America's personal trainer, please kill yourself." That cracks me up. I love the parody stuff.'

Little is a former Mr. Florida and Mr. Junior America bodybuilding champion. In 1983, while training for the NPC USA Championships, he was involved in a car accident and suffered numerous physical injuries. He had two herniated discs, a knee dislocation, a cracked vertebra, and lacerations. He recovered enough to compete in the event and finished fifth place as a middleweight competitor.

Tony Little (born September 16, 1956) is an American television fitness personality and businessman, best known for his fitness infomercial products.