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The new development program helped CTC Media to become Russia's first TV holding to build a profitable digital and transmedia business. In 2014, new amendments to the Russian mass media law limited the aggregate foreign beneficial ownership or control of Russian mass media to no more than 20% starting from January 1, 2016. This limitation applied to CTC Media holding as well. As the result, the holding owners and the management team started thinking about changing the company ownership.

May 26, 2016 it became known that Yuliana Slashcheva leaves the CTC Media.

After setting up the sale of CTC Media from its owners to Alisher Usmanov's and Ivan Tavrin's UTH by September, Yuliana Slashcheva told the media that this scenario would help the company management to focus on core business as it would solve the issues arising from the changes to the mass media law. The final closure of this transaction in December 2015 required the company shareholders’ approval. Slashcheva personally urged them to vote for the sale of CTC Media. The deal was completed on December 24, 2015. It was announced at the same time that Slashcheva would continue in her role in the company.

On August 1, 2013, Yuliana Slashcheva was appointed the Chief Executive Officer of CTC Media. She was tasked with enhancing the communications with CTC Media investors and advertisers, diversifying the holding's business, and ensuring that CTC Media becomes more than just a television company.

In November 2013, under Yuliana Slashcheva's leadership, CTC Media adopted a new development strategy focused on the transformation of CTC Media into a content holding with diversified revenue sources. To implement this strategy, CTC Media took a number of actions, such as developing the transmedia and licensing operations, launching new businesses and expanding the presence of its content across different platforms. Slashcheva launched a series of projects beyond the traditional television domain to implement the new strategy:

Yuliana Yuryevna Slashcheva (Russian: Юлиа́на Ю́рьевна Слащёва; born 9 September 1974) is a media manager, a communications expert, and Chairman of the Board at Soyuzmultfilm, Russia's oldest animation studio based in Moscow. Prior to joining Soyuzmultfilm she was the Chief Executive Officer of Russia's leading content holding CTC Media (2013—2016). Earlier she was the President and Chief Executive of Russia's largest strategic communications agency, Mikhailov & Partners, where she was responsible for the planning and delivery of major Russian and international projects.